map which global market sectors are governed to sustain humans

map which global market sectors are governed to sustain humans – map which global market sectors are governed to sustain humans

#metoo Through 2010s research with and associates of shows these 10 trillion dollarmarkets matter most for women to be as productive as men

tech tech and tech- 

fin tech edutech and 


textiles and fashions

sadly both the makers of textule fashions (often caught in rotten labor condistions) and suoerstar female celebrities find this market failing them

there are many ways to resolve this- tech in textiles adds value to craft and to recycling; womnen stars could support women laborers eg by a blockchain funded by celebrirties certifying decent work; both japan and brazil’s richest billoionaires are in fashions and could help change market and media as indeed could all superstars who value female and male equality 

health and nutrition

this is the most funs=damental development market- see case stidy bangladesh 1972- until health sevrice suffiecicy in community raises womens life expectancy to 50 plus its impossible for a country to develop valuing all its people 


education -this isnt the empire classroom system – up to half of youth  need skills or apprentice system sonce they have achieved primary levels of literacy – today tech leapfrog models depend on this chnage to education – again banagaldesh has demonstarted this for the poorest6

 home and safety- families sustain intergenerational growth of economies not vice versa- without a safe space for mothers and daughters to grow up both at home and in all the communities of life – sustainability goals will never be achieved -china has benchmark cases of this that the whole world can learnb from -remakable that tgeh world’s most populous country has made this leap – anjd essential for quarter of a billion aged under 30  finance of smes family community- there’s a lot of chat about big data small analysis models – but if a counytru deosnt apply this to smes then its never going to be configured around servant leaders of public servioces

clean water


expoentioal analysis shows that mother earth has abaundant capacity for upward of 10 billion humans but only with frenewable energy and clean water systems-  

 infrastructure- maps supercity and global village hubs everywhere needs to be included in maps that value renewable trnsformation and celebrate every community as a place girls and boys cn thrive- ultimately youth are every communities win-win currency unlike zero-sum paper currencies that so conflicted 20th century economics and nations      


 Disrupting Development: Digital Platforms and Innovation

Online platforms are quickly transforming the way we conduct business, shop for everyday products, look for a job, catch up with …


Opening remarks by Jack Ma Topic: Disrupting Development: Digital Platforms and Innovation The speakers are discussing about …

The GG Book of World Record Job Creators

wholly new youth world banking? poverty tedx andAfter 25 yearsas one of the west’s3 great living servant public and global health, JIm Kim’…


Jim Kim  – 1  2  3-  is one of the top 10 worldrecordjobs creators of 2019-2020 -study his alumni in every way you can; below you

see his main practice places up to 2012 – before he started work at world bank- this is where he and helath partners framer, ophelia and sports agent mccormick served

bu gtraining kim ios both an athropologist and medic- during his foirst yuera he linked in the cultires of franscican pope framcis and of chiense tao- the world bank 

has shared knowledge with china on 2 main compasses – community health services and cities smart for digotalcooperation; dutring the first yera of

the un sustainabiluity goals kim helped link jack ma to the education calenges that guterres and his african ceo of unctad in geneva valued most-

after 8 yeras at world bank jim kim has decided that africa ifrasgtructure are the maps he most need to connect dots on as we enetr the 2020s 



bangla economic miracle lesson 1 first trillion dollar audit of a sustainable nation is healthcare
valuing millennials
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NAD Macrae

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xtrilliondollaraudit.ppt trilliondollaraudit.ppt, 653 KB discussion Trillion Dollar Audit Now how millennials auditing of sustainable free markets starts with networking health services to be 3 times more economics not 3 times more costly for poorest in every community


 Trilliion Dollar Tales Of Global Social Value of Health – with thanks to partners in publishing world record book of job creation and The Economist 1948-1989

 UN Dream 2015 All Change  Haiti Reality- if millennials turn out to be sustainability’s greatest racers, then we now know that health service millennials will lead the way – and the role of Haiti as Farmer first chosen partner in health offers the benchmark global social value case for every world banker from 2012 onwards -more  Bangladesh Reality – building rural health service from nothing was the start of Bangladesh’s economic miracle solutions to ending poverty -more  Peru Reality

Russian Prisons Reality

Liberia Reality 

 Washington DC Transformation

 Boston Reality

 Cuba Reality  Where’s your health reality rsvp
 Rome Valuing Millennials  Farmer  Sir Fazle Abed  Jim KIm 1.0

 George Soros 3

(1 Mandela, 2 Gorbachev, 4 Yunus, 5 Sir Fazle Abed, 6 Euro millennials)

 Jim Kim 2.1  US obama health care dream  


WholePlanet’s 640 trillion dollar questions

By 2010 the world economy was nearing 64 trillion dollars a year in monetary value. But trust flows were slumping and elders errors were ever more extravagantly chaining youth to bailouts and loss of jobs. So the sustainability question that Entrepreneurial Revolution alumni of The Economist had started to explore in 1972 (at first sightings of students testing digital learing networks) was reaching a irreversible stage (20302025 …) of natural and human evolution (or extinction). Put bluntly would we 7 billion beings dare to map out and make 2050 sustain 640 trillion dolars of health and wealth or less than 6.4 trillion dollars.

  On inconvenient truth’s downside , advertising agents and too big to exist systems were spending a trillion dolars a year on communicating non sustaibable concepts -see the discussion 

Don’t you just love economics and communications


On the upside youth;s number 1 future capitalism hero was in the middle of thousands of concepts mapping back a world worth 640 trillion dollars where poverty and underemployment were consigned to museums. But did he have enough hi-trust partners to help youth execute his ideas and extend beyong his singular life’s work? and what other trillion dollar audits can we celebrate which put the net generation on track to being the most collaborative, happy , free, educated, connected and caring members our race has ever parented? worldwide!

welcome to trilliondolllaraudit – the exponential impact valuation method that emerged from the open cuuriculum of Entrepreneurial Revolution started in The Economist 1972 by my father Norman Macrae 0 1 2 – queries washington dc telephone 301 881 1655


This TrillionDollarAudit curriculum of NetGen Futures began in The Economist in 1972 after Norman Macrae observed student experiments with early digital learning library of norman macrae
The ER challenge was 20th C largest organiastion typology -neither gov nor com nor ngo – could possibly sustain the net generation 3 billion most productive and collaborative livelihoods. From 1972 to 2008, Norman Celebrated the most edgy job creating solutions culminating with his 85th birthday party at the Royal Automobile Club with Dr Muhammad Yunus in 2008. Since dad’s death in 2010, his family’s foundation continue to co-host celebrations with youth’s greatest investirs in livelihoods- suggestions welcome washington dc hotline 1 301 881 1655

Why Bangladesh Women Villager Social Networks Won The Economist’s 35-year Prize for contributing to Net Genrations Curriculum of Collaboration Entrepreurial Revolution iv id=”yiv0764428734yui_3_13_0_ym1_1_1392385133561_2561″ class=”yui_3_13_0_ym1_9_1392385133561_20″> jim kims 2 social movements #2030now and world youth summits

but which is the most connecting curriculum of all of this ; if millions of youth were to viralise 9 minute action learning nuggets replicating khan academy type platform  (as Dr Yunus prayed for at 2013 skoll ) what is the 42 year pro-youth economics storyline they need to benchmark first of how bottom up networking ends poverty


I suggest these 10 interconnecting ideas from BRAC’s brillian trials and tribulations are worth knowing about- by all means add in other practice areas- eg when it comes to micro-up energy nancy wimmer knows exactly how grameen scaled; sarah butler-sloss and prince charles celebrate microenergy solutions so joyfully that they have even changed the BBC’s and Royal Geographic Society and British Consumer editorial policy on climate and energy; ted turners daughter is tasked with ensuring that if nothing else the billion dollars te turners have spent on the un foundation connect clean sustainable solutions

10 Dynamics To Benchmark around BRAC – the world’s most purposeful …

No network of partners has ever empowered more people to end community poverty more successfully than BRAC – what are top 10 magic moments…? We’d vote for these 10- how about you?


1 bottom-up disaster relief designed out of epicentre of 500000 killer cyclone by Chartered Accountant of the Shell Multinational and Glaswegian graduate of civil engineering 

2 disciple of experiential learning education -of paulo freire and of village vocational schooling of Montessori-Gandhi (sir fazle also connects Freire with Popper’s open society curriculum in exactly opposite ways to the mindset Jeffrey Sachs was taught by Harvard to impose -Bolivia,, Poland, Russia, Millennium Villages – see biography of The Idealist) 

3 healthcare para-networkers first 10000 barefoot professional network to scale thanks to need to collaborate around oral rehydration to save fifth of infants lives (thereby also reducing need for mothers to breed 9 children) to see where this led to browse special 2013 issue of The Lancet on Bangladesh’s most economical healthcare in the world  -note this is the opposite way round system design to UN networkers spreading cholera across Haiti –

4 consciously go sector by rural market sector and redesign the whole value chain to sustain poorest,  linkedin worldwide triad with japan’s nippon institute and JIca and alumn of Borlaug

5  From the getgo BRAC published microentrepreneur research – lessons of what failed as well as what worked It debriefed all its funding partners continuously -microfanchise small (efficient and effective open model) then scale large.

6 The biographer of  Steve Jobs claims his value multiplying genius involved converging multiple market sectors that had been separately strategised before the age of connectivity. Actually both BRAC and Grameen linkedin grassroots connectivity before technology was ready to multiply life critical knowhow. Both design bottom up financial service circles of village mothers round fusion of at least 4 sectors:

bottom-up value chain design


increasing health before taking out a loan to maximise personal and communal productivity

financial services

People who fail to help youth map the synergies between the way BRAC and Grameen scaled do endless harm to the every curriculum : microbanking, microeducation, microhealth, microvalue chains.

For example Grameen”s 16 decision culture of every centre of 60 villagers famously committed every village mother to sending children to primary school. But the schools  across rural bangladesh only existed because of what BRAC scaled. Ultimately by the mid 1990s the grassroots “social networking” structures of both Grameen and BRAC involved hundreds of thousands of village circles communally regenerating village sustainability around maximum of 60 mothers per circle. 

7  Both Grameen and BRAC had made the barefoot village banker the most trusted adviser -ensuring at least weekly visits to every village circle. What was being embedded was the most life critical social networking infrastructure. While it was Grameen that first mobilised the telecommunications connectivity of this – BRAC’s personal advisers by early 1990 for every villager had added para-legal advisers – in other words BRAC was more deeply advanced into protecting the property rights of villagers (cf the argument of De Soto)


8 Sir Fazle Abed trained in Glasgow as an architect before he became a chartered accountant, wheras Yunus trained as a macroeconomist out of van Der Bilt during first year of racial integration. Sir Fazle liked to map on paper before digitalising. So BRAC was definitely slower in testing mobile connectivity as integral to the global village networking age. However this had an advantage. When microeditsummit started in 1997 it failed to query the  future-now tipping points between:

manual and digital trust networks of banking

manual and digital connections of education infrastructures

bottom up value chain design.

While BRAC and Grameen had both scaled enough to attract investment in going digital many of the microcredit manual replicates in other countries were not in such a position to leverage/empower grassroots networking scale. This is the most fundamental problem impacting the The vast majority of microcredit models to lose their way during the race to 2015 millennium goals.  While DR Yunus challenged the world of globalising business to partner in mobilising  practical village lab tests, BRAC focused first on integrating hi-trust banking at every level a developing nation needs:

9 Grameen had from the mid 1980s celebrated dialogue roundtables about three tiemns a year where people who wanted to try and replicate grameen in their own countries could come and action learn. Partly because the BRAC model is so much more interdependent with developing a nation’s education – it did not see how to become a multinational knowhow connector until lessons were learned around the world from the first exponentially increasing decade  (19996-2005) connection of the internet linking in every human being (citizen or villager). BRAC’s international development since mid 2000s has been with the most trusted partners -search both its global connectors and its local cultural connections with muslims for good.

10  As the 2010s scale open education, the opportunity is to celebrate all the most collaborative curricula of bottom up development noting the correlation between the social movements of end poverty and twining youth job creation out of every capital with a future. It is to be hoped that the most open education platforms such as khan academy find ways to source microfranchise module content both from BRAC and Grameen. If these 3 Bangladeshi-cultured networks can win-win-win they can help worldwide youth change every broken system that became to top-down during tv advertising’s age.

 to build a radically affordable solar water pump for $2-a-day farmers that will transform small plot agriculture, create new water markets, and significantly increase incomes that will raise bottom-of-the-pyramid families out of poverty. Our target customers are small-plot farmers in India and Africa.

These farmers need a reliable, low-cost water pumping system so that they can grow cash crops to increase their incomes. They also need electric power to add value to their crops (grinding, processing, etc.) and for household use. Current pumping systems cost too much or are unreliable.

Solar pumping systems have been available for years, and they show great promise. But they haven’t been adopted at scale for a very simple reason. They cost too much!

The purchase price of solar PV systems is much too high to be competitive with diesel pumps, even though the fuel and repair costs of diesel pumps are astronomical.

If we could cut the cost of solar pumping systems by 80%, we could transform small farmer incomes, create tens of thousands of new jobs, and significantly lower carbon emissions.



 TrillionDollarAudit 2005 winner – Paris & Yunus invite CEOs to global social busienss benchmark – what purpose of each trillion dollar market sector most values jobs of net generations and wholeplanet sustainability ; in 2007 Yunus extends the idea to wishing favorite stident union club in every university replaces microcredit with bottom up value chain modeling (for more see youth journalists for humanity webs:  yunusbook, yunus10000yunusdiaryyunusolympics) or visit youtubes of socialbusinessglobalgrameen, safebanksyunuscentre – join diary nings of yunuscity, leadersandyunus, globalgrameenyunusasiajobscompetitionsbostonandyunus -if you wish to co-blog please mail briefly explaining which interests you most ) or see twitters at globalgrameen and MYunuslab

hot debates spring 2014 – how do your top 25 or 250 most valuable job creators in the world compare with CBNC –why are connections between MIT and Boston so broken from the wizard open source tech student perspective?   what will be top 20 social actions during 2010s will make youth jobs summits a more popular movement than the Olympics?

Update 2011 Yunus starts pan-state student entrepreneur competitions – out of Georgia and in subsequent years over 200 public universities are involved  : North Carolina, Oregon, Alabama, New Hampshire (see videos of 16 wonderful student pitches here)- a variant competition is hoted by University of District of Coumbia for coleges across 5 neighbouring states; after a 3 year review of the process the Great and the Good of Atlanta ask Yunus to design a youth summit competition to do 2 things: make Atlanta his favorite futire of youth capital in USA and connect action networking across 15+ Nobel Laureates

Which 5 Great and Good Leadersof Different Capitals would you nominate as  most needing to connect round the social movements of Youth Jobs Summits and EndPovery2030? 


working on 2014 TrillionDollarModel- why not begin by connecting what need to be the open education world’s 2 most collaborative non-loss networks: Khan Academy partnering BRAC – BRAC has the content for almost every life-saving practice rurally networked, and khan academy has the platform through which youth can test which 9 minute training modules they first wish to viralise through millions of actions- once the greatest training modules ever audioed in under 9 minutes have been identified (what some at MIT call OLA‘s) – courses can be weaved around them – many of these will be inter-disciplinary not mono-disciplinary courses- and they will connect togerher both mobile wizards and the most positive vocational and local energies of community service. Eg already the livelihood potential of teenage girl para-health village networkers is being transformed by such mobile apps as pocket ultrasound- enabling detection of the one in 10 mothers liable to have a birth requiring exceptional medical expertise. This also ilustrates how apprenticeships and schools need never again be separtaed for empowering thefuture livelihoods of the most teenagers

 2012 Local TrillionDolarAudit winner – a cluster of Nigerians who want tp lead sectors -such as Pharma, Computer consulting- by and for Africans wateched on by a pan continent tv station covering hi-trust eleadership news – this idea extends the leadrship model of the Ibrahim foundation which aimed to celebarte place leaders who retire having made their nation a more transparent place

 2013 Local TrillionDollarAudit Winner- Total end to end Diaspora modeling benchmarked around Blessed Coffee


Global Village Economist, Schumacher: The heart of the matter: the stark fact that world poverty is primarily a problem of two million villages, and thus a problem of two thousand million villagers


5 People who most need to talk to each other in 2014 to help worldwide youth with social movements
5 Ted Turner’s Daughter– and Road To Atlanta Nov 2015 as Youth’s Greatest Jobs Summit
4 JimKim– connector of economics with the 2 greatest social movements endpoverty 2030 and end youth underemployment now
3 Soros – the most transformative investor alive today
2 Monica Yunus – US transfrormative marketing’s the most trusted connected of superstars give back to youth and community cultures
1 Taddy Blecher(and Mandela Elders) – Freeing Entreprenur courses for 14 million children and many thousands of undergraduates so that South Africa can demonstrate million job creation during 2010s


The need for youth to share impossible become possible postcards

Models of

The need for everyone to debate (value, youth capitalise) entrepreneurial revolution models – dates shown are when first debated in London Saint James

30000 microfranchise Model : First debated The Economist 1984

Social Business 100 Social Business 51 -first debated London 2008

-essence, partner moves

We (elders and youth of the net generation) could now be valuing a wholly different planet

 if top 11 who’s Free Education who knew how to collaborate with each other













since 1972 alumni of The Economist’s Entrepreneurial Revolution have become convinced that education entrepreneurs models benefit most from collaboration and that open education is the key to the door of the net generation being 10 times more (or if we mess it up in next decade less ) productive and exponentially sustainable

we hope our guided tour of these 11 helps you  help youth celebrate the above conclusion – of course we are delighted to hear of nominations of other education collaboration entrepreneurs -rsvp but note our 11 are also chosen to complement each other


for example: Sal Khan’s online academy demonstrates the most economic way to viralise any action learning that millions of youth could most gain from action networking, while


Sir Fazle Abed  has spent the last 43 years developing the ngo network that can claim all of these accolades:

biggest in terms of co-workers having served north of 100 million poorest mothers and children in Bangladesh and in the last decade or so replicating the model to many of the most seriously oppressed peoples on the planet

most collaborative

most educational driven in the action learning and job creating sense

the most value multiplying in terms of human livelihoods

consequently the curriculum of BRAC is worth more than any other curriculum that isnt yet available

BRAC is a curriculum replicator unlike any the real world 1 2 has ever seen. It now operates close to 50000 educational facilities -many no larger than a one room village school. Its metric has been to end generations of illiteracy among 15 million parents and 60 million children in rural Bangladesh. Paulo Freire was the first source Sir Fazle consulted on this part of BRAC’s journey. Today BRAC also runs a city university one of whose unique features is every student spend an action learning term interning on a village innovation project


can you help norman macrae foundation call for a microeducationsummit before we lose the lifetime knowledge of these great educators (many way over 70) ?


  • what would a million youth most wish to see in a 6 weeks mooc guided tour to -if you can help our research please email  washington dc 1 301 881 1655



We welcome opportunities to co-host debate of this including here at Norman Macrae Foundation for Youth capitalism and open Education 


Youth Economics: Business and the 2 most likely models to end poverty and make the net generation wholly productive


Back in 1984, Norman Macrae’s book (drawing together 10 years of debates at The Economist of The Entrepreneurial Revolution of the coming of the internet generation) proposed the 30000 microfranchise model need if millennium goals of ending poverty were to be collaboratively achieved by the net generation. This depends on public media not just being freely on your side but integral to replicating a best for the world inter-community franchise solution and helping stage reality tv competitions connecting ongoing internet search networks that find them. Polak and Warwick’s new book proposes an opposite way massive corporations designed to serve at least 100 million of a billion poorest who are currently unserved. They advance 8 principles for designing such corporations. Oddly or not, at least 6 of these principles are common to microfranchising (and its main modellers originated in the first 42 years of bangladesh as a nation).


1 Listening – don’t look at the poor as almseekers or passive bystanders to their own lives. They’re your customers. Understand the specific contexts of their lives- their need, wants, fears aspirations


2 Ruthless affordability- design and implement technologies and supremely efficient business processes- this may require an order of magnitude (ie 90%) lower costs than first world processes (but it also requires better sustainability of those who work for you and of natural resources) -note we had to add the parenthesis! – see value exchange mapping models


3 Transform the market. Think like a Steve Jobs or an Akio Morita- I don’t serve markets I create them. Your goals is to put a dent in the universe. You will judge success by whether you change economic behavior – create huge numbers of jobs and transform the character of villages around the globe


4 Scale , Anticipate from the outset designing – as a central focus of the enterprise – not just for thousands or millions of poor people but for hundreds of millions (note Polak envisions at least 25 frontier corporations -ie 25 cases of billions of unserved people – and it is being the leader of this service that ultimately makes this corporation profitable aggregating a cent profit per customer transaction if you will)


5 last mile distribution. Design radical decentralization that incorporates last mile (even last 500 feet) distribution, employing local people at fair local wages in a marketing, sales, distribution and service network that can reach even the most isolated rural people.


6 Jugaad Innovation. The Hindi term Jugaad denotes improvisation, working with what you have., and paying unflinching attention to continuous testing and development. Some simply call this ingenuity


7 here’s one of the two controversial ones – aspirational branding – we agree but aspirational branding for the por in our opinion seldom pays for advertisning. Its needed both to differentiate safety -eg what makes clean water identifiable from dirty water; and because to the poor there is ever greater need for emotional empathy of their most trusted solution. -see eg the triple special issue pn brand real I edited in journal market management in 1999 on everything that was valueless of false branding in 20th century that needs to be designed in wherever a company commits to multiplying goodwill through purposeful win-win relationships of productivity and demand


8 And this is probably where the Polak Model departs from the Norman Macrae 30000 Franchise model. Design for a generous profit margin to attract private capital drawing from a pool of trillions not just millions typically available in philanthropy and government sponsored programs. Ultimately this depends on whether media and education are freely and socially on your side (and why wouldn’t they be in Muhammad Yunus 1000% social business model) or costs you are going tp have to battle against chris macrae

related reference at Blog of YouthCreativeLab -25000 Youth race top Atlanta:

 How’d you describe RACE TO END POVERTY

Changing the world through exponentially sustaining bottom-up partnership networks – 43rd annual notes of Entrepreneurial Revolution Curriculum


A bottom-up value chain is designed to communally (inter-generationally) sustain the 3 halves of the wprld’s populace that 20th C chained to less than 10% voice in compounding their future goals: poorest, youth, girls


ER started up around Keynsian and Scots/Smithsian first experience of student experiments with elearning in 1972.. Current research is being framed around the GG Book of World Record JOb Creators – join in playing this social business game


Practical findings

Bottom-up partnership networks


in partnering aid organisations they exceed contractual expectations in doing or learning[1] Moreover they go beyond the perceptions of aid planners by embedding local knowhow transfers especially in health, learning, cross-cultural joy and being  peacefully communally sustainable


in partnering commercial organisations they audit success round changing value chain (markets) to include the bottom-up constituencies


Overall bottom-up partnership networks need to grow wealth ( something that neither non-profit nor government of 20th century constitution was modelled to do)


It seems that the most massive social sustainability investors in scaling microfranchises either sustained trustflows by acted as botto-up financial service or as educators  or since 1996 as leapfrogging mediators of mobile connectivity. Of course the hotspot might be the interaction of all three of these.


To date leapfrogging-a-billion

Cashless (except last mile) banks -: billion unbanked

Mobilising poorest markets and networks – eg nanocredit billion without sustainable community markets

Solar energy – billion off grid


BEYOND 2015 The learning-a-billion jobs creating opportunities are only just beginning – if we make girl-a-billion jobs of the nearly free nursing nutrition energy college then that can unite human race around under 35 professionals valuing sustainable investments and job creation of all millennials’ goals


Main hypotheses were published in The Economist and reviewed in 1984 first handbook mapping millennial goals of sustaining 10 times more heath and wealth. By 2025 or 2030 irreversibility would be designed into the constitutional systems linking in 8 billion beings livelihoods and freedoms to trade



Hypothesis 0 since industrial revolution, places that grew 200 fold in potential human wealth powered over extracting energy (and other natural resources). Both war and peace were mapped around this zero-sum competitive mindset. Post-indusial revolutions worldwide liberators collaboratively needed to value open action learning and green energy systems that unite peoples in borderless race towards zero waste footprints. Get these basics flowing and healthy goals like life expectation of over 65 everywhere become economically and socially sustainable


hypothesis 1 none of 20th century’s largest organisational systems capable of sustaining net generation’s transformation.


Hypothesis 2 all macroeconomic short-term or political fixes that geopolitically spiraled (fuelled by command and control mass media) after world war 2 would need to be transparently mediated before man scaled global systems.


Hypothesis 3  purposes of all value chains would need to be publicly mediated in terms of designing net generation’s 3 billion changing jobs – note service economies depend on sustaining team franchises and human skills not owning things. True knowledge economies are designed around openness and abundant win-wins (way above zer0-sum) when whole truth knowhow multiplies value in use unlike scarcities of consuming up thingsto sustain a global village networking world around bottom-up ials wherever these wer opposite from big brotherdom by the 1% or 0.1% biggest , short-ets term or most externalising of numbers men


Hypothesis 4 at least 30000 open source microfranchises would need to be innovated and both massively and one-to-one celebrated




(Jargon microfranchises owners design solutions to empower open scaling of local service solutions where al or ,most value produced stays in local community investing in its sustainability of next generation). This isnt what current globalisation of finance has any chance of building ground-up. To see why every man made “economic” system design would need revaluing against the original hi-trust dynamics of local community transparency mapped by alumni of adam and most successfully valued in such educational peace leaders as gandhi and mandela). A list of systems not yet sriing sustainably as previewable in 1984 is here.




put in trillion doar auit


33.15 paul farmer


things i believe to be true about limits of private sector


go back 25-30 yeras ago I used to read haitian papers and in one of them there was a physician /patholgist who wrote this article about divestment of the regime in healthcare to the point that general hospital had 80% of physicians leaving (in spite of being trained on the public dime) the piece was about someone at th etop of the regime who had an acute heart attack and then had no care because the health system had bene dismantled and I think that is just a reminder of something I saw again in liberia last week that without strong public sector investment in health care and education you cant grow the strong companies that we would need to build economy of eg in haiti -and that was rendered very clear to the haiti action network in 2010, the healthcare network destroyed  couldnt respond to the injuries caused by the earthquake, so to put this in your terms : even with substanatial private sector growth their needs to public in vestment in healthcare and education –

this is also an argument for strong and increasing tax based investment


50.54 rwanda heatlh care system and medical education (compares favorably even to china in terms of budget that goes to healtcare that is publicly funded over 5% of gdp – laggard would be india and all west africa country with ebola)


[1] If an aid organisation wish to sustain massive impact by replicating a community service solution “microfranchise”, it should anticipate an action learning process not rush into a solution. Many service franchises take years to perfect – both through trial and error of efficiency and effectiveness and in innovating round holes in infrastructure.  Furthermore training and feed-forward systems are part of  1) rolling out new service locations and2)  taking advantage of changes in infrastructure or technology (of which mobile has becmke the most sudden leapfrogger that the development world has ever seen..


For each of the largest trillion dollar productivity exchanges in the world (also known as markets) , are your people free to debate what is the purpose of that market which will sustain futures youth (ie the next generation) most need everywhere. Note : the world’s largest markets tend to involve the most life critical services and knowledge flows, but yes do include other markets you find to be life critical even are not globally as big as representing trillion dollars of people’s working lifetimes.


You can help us explore trillion dollar market purposes at

Foundation Norman Macrae- The Economist’s Pro-Youth Economist

5801 Nicholson Lane Suite 404 Rockville MD 20852   tel 301 881 1655  e

linkedin 9500  ted 437  skype chrismacraedc 

Project webs

2013 = 170th Year of The Economist being Founded to End Hunger, and Year that MOOC breaks through education’s 4 anti-youth monopolies

2010s = Worldwide Youth’s most productive and collaborative decade

Help us to describe trillion dollar purposes of global markets that sustain youth futures locally 



Food retailing, manufacture and agriculture

Optimalise nutrition not junk- secure health during first 1000 days of infants (end nurseless vilages and thereby empower women too)

Optimalise local food security

End poverty by freeing knowhow of crop science , irrigation etc so that each food’s value chain sustains/empowers hard working producers however small 

Impact neighbouring markets to food producing which include

(machine) energy- clean renewable zero-waste abundancy

financial services, and sustainable property rights and policies

health services and education,

mediating public service and whole truth professions including pro-youth economics – the latter includes preventing failure of nations and spreading peace across a borderless world

celebrating mobile technology where food can help end digital divides and build open society networks and human sustainability


Asians have led this possibility since 1960s -eg with Japan sharing knowhow of 10 times more sustainable rice production. Bangladesh has become the greatest rural laboratory for all of the above. Wherever places wish youth to enjoy growing futures, open learning of the above is urgent . Further, so that Asia can play the fullest role in open society it is critical we celebrate china learning from all the best for youth community-grounded cases that eg Japan and Banglaldesh have open sourced and mobilised more than most nations as 2010s enters 2nd worldwide generation of collaboration technology exponentially accelerating 

Pro-youth economic regional contributions linked to The Economist include

consider japan from 1962

consider asia pacific century from 1975

consider china

consider millennium goals of emerging worldwide youth generations

consider bangaldesh



While the US food market retailer Whole Foods aims to improve the nutrition of wealthy american shoppers its worldwide programs integrated ending agricultural poverty wherever it has long-term sourcing relationship; it is leading the transformation debate on the nutrition of school lunches in usa; and it is inviting ceos who value a pro-youth purpose of their sector to benchmark who their organisational networks can media this



The visibility of ceo whole purpose networks -and their ability to change place leaders and democracy itself depends on transformations in media and education. Imagine if MOOCs on purposeful network maps of food were freely online and food literacy curricula were transformed for every age group and translated sustainably to every locality’s natural permutation of conditions and sustainability challenges. Is that something the purpose of the internet could have socially mediated.

In my life as a statistician, no question has proved more valuable and innovative to survey


PIlot Exercise for Explorers of Entrepreurial Revolution’s 7 wonders

My father, The Economist’s Norman Macrae, provided me with a useful exercise : make a list of humanity’s greatest communications revolutions


Where we compared lists, they were similar on revolutionary sources such as printing press, television or the one we were writing a book on in the 1970s : computerised telecomunications. But my father;’ list included trains and other transport revolutions as joyful innovations in how people communicate and value freedom of living to the full on planet earth.


So it was dad declared the train that turned the invention of steam engine into industrial revolution. Previously you had to live near water or rieed horses to move more than 20 miles than where you were born. This made most people subservient to the biggest local boss. A nice system for bosses but not an entrepreneurially free and happy one for most families and peoples. It was also the train that began the city as where more people populated their productivity than the rural areas, with huge changes to how any place valued its future possibilities, especially for and by youth. 


This exercise became the framework for our 1984 book (published after 12 years of debates in The Economist) on The Entrepreneurial Revolution of the net generation valuing telecommunications as the most valuable and urgent worldwide change the human race had ever experienced


If you work on your list of revolutions, you may enjoy graduating to a second exercise. How do you couple communications properties so that they flow every way round instead of having one bossy top.



Here is the sort of basic checklist that I would suggest every chiuld is literate in before adolescence


Communications is how your life is spent as a producer as well as how it is spent as a consumer


Commuincations is how collaborative, open and grounded in local diversity you map the world as well as how competitive, possessively closed and globally powerfully professions rule


Communications is how smart we mediate and educate with the commons as well as how much time we spend celebrating entertainments stars, gratuitous pleasures and being told by public servants that they need to administer state secrets.


If all of this sounds theoretical I had ho[e the opposite that it would heighten your curiosity. It turns out that when you address such valuable innovation questions as what purpose of a particular global sector would most sustain future generations and so grow worldwide communities in the information millennum of being more interconnected than separate, people explore wholly different purposes depending on how much they have rehearsed the entrepreneurial possibilities of COUPLED COMMUNICATIONS


Have a look at if you want to test this claim. or

join in mapping answers to this question:

Which Global Market Sectors has Yunus has most impact on

Note Norman Macrae Foundation is  

Which Global Market Sectors has Yunus has most impact on

Note Norman Macrae Foundation is happy to share our analysis source with pro-youth economic networks interested in open data maps 

What is the trillion dollar purpose of pro-youth economics 

Foundation Norman Macrae- The Economist’s Pro-Youth Economist

5801 Nicholson Lane Suite 404 Rockville MD 20852   tel 301 881 1655

Youth-led Project webs

2013 = 170th Year of The Economist being Founded to End Hunger

2010s = Worldwide Youth’s most productive and collaborative decade

Pro_youth and Open Society Economists: Dad started this genre 42 years ago after student experiments with digital networks

2013 Winner of The Economist’s 1976 competition for biggest change to 20th organisational systems is bottom-up NGO.

10 characteristics of bottom-up ngo .where next?

1.1 Differences and similarities between Bangladesh’s networks: BRAC & Grameen


proposal draft to BRAC on how to make competition for top 100 nine-minute training modules that millions of youth most need to interact to create jobs


Value multipliers: Massive Open Online Collaboration/Course/Curriculum

Which MOOCs will scale and maximise the human possibilities of the … – why are collaboration treasure maps configured around 9 minute audio training modules millions of youth most need to interact

can we map how MOOCING free university will make even man’s moon ra…


ER 1.1 2.1 3.1 4.1 5.1 6.1 7.1  help search for 100 leaders who want 2010s to be worldwide youth’s most productive decade
– the life-work of dad Norman Macrae at The Economist and  of which other pro-youth economists RSVP dc hotlline 1 301 881 1655

 mapnext3billionjobs99.jpg 2ndlink wholeplan.jpg 34  5  6  7  8  9  10
Chris Macrae When we first met yunus in 07 he was working up SB book 1 on the Parisian idea (Grameen-HEC-Danone-CreditAgricole-Hirsch) lunch 2005  to co-create the first trillion dollar global brand partnering media . This sought to collaborate in celebrating news of every global corporation promoting local job creation by … MICROFRANCHISE

This is the sharing of technology and human’s most passionate energies in ways that open source community owned franchises starting with youth-led initiatives (Grameen Social Labs) in the world’s poorest (or least sustainable) communities . Why shouldn’t such a purpose be worth more than any apple or facebook or murdochian empire? In any event here we collect good news of corporations promoting local jobs through open techshare projects- and demand that public media investigate this concept in ways they have so far dismally failed to do in first 28 years of netizen debates of IT

See More


At number 1 debate… whole planet leaders who could include here & here

is : Will the world’s most powerful people help youth co-create good news and …

SeeMore at Facebook’s First Social Business Networ

hi Family Foundation of Norman Macrae – The Economist’s Unacknowledged Giant – here:  we’re interested in which trillion dollar global markets are designing futures worldwide youth want most – and aim with help of worldwide journalists for humanity and others to hunt out 100 leaders who believe that the net generation can be the most productive time for youth to be alive if we use collaboration techolgy entrepreurially – see

but first please could you look at our dissussion of 4 particular trillion dollar markets

financing basic production/community skills including food



engineering and technology

 we wish to build consensus understanding on the greatest cases of pro-youth economics in the last 70 years around these foundations markets first 

errors are mine alone and I would appreciate learning if you have time to map counter cases

with special thanks to intercity entrepreneurial revolutionaries and open educators

This web site invites people around the world to solve Keynes last riddle- what will happen to families and communities IF increasingly the world is only ruled by economics? We believe this riddle suggests that the sustainability of jobs and nature -as well as joyful millenium goals – everywhere can de determined by human beings if we work out the secondary riddles of what is the most valuable huma  purpose of each global market – starting with the largest which are often the most critical including banking, healthcare, water, food, energy, education, media, technology and so on

thanks to the legacy of The Economist’s Unacknowledged Giant we have a club of 100 leaders who want to see 2010s being youths most productive decade, and we have a few clues and then we wish to direct you to any networks that believe they are trying yto answer one of these questions

 our clues are we believe in multiplying trust not distrust,

 transparent maps of where to go and what to do not maps that only a few people edit,

and that human dna is about investing in the next generations productivity out of every community- and if we are investing correctly in that we (our nightly broadcast news and our google searching behaviousr) should be always asking what expoenential (sustainably) up or  (crashing)down is being compounded by market leaders

 one final clue when rich people and poorest people have a different definition of a purpose of a life-critical market, five generations of my family’s experince in mediation leads us to believe in the poorest definition of “whole truth purpose” unless the rich are happy to publicly demonstarte why their suggested purpose is best for all future children

 coming soon links to some purpose debates on trillion dolar markets … companion web sites and and

example what is the purspoe of basic financial services and banking

since the mess that wall street spun on much of the world, I dont personally know anyone who would say that wall street’s purpose is what most peoole want finace to serve

if you asked the world’s poorest mothers in 1976: they said trust us with a little credit (back then under a dollar was all that was needed in many cases to free people from loan sharks) once we have found an income generating service the rest of our village wants and give us a banking account to save with; and keep our savinsg safe, and help invest in what we define as communal progress – eg health and education of our children- now how to do that sort of village banking that invests in the next generation’s productivity may be a challenge (though technology ought to make it easier) but as far as I can search this grassroots maternal network has identified the most economic and human purpsoe banking can serve. Some who appear to agree include prince charles on page 16 of the journal you can download free here (its devoted to 15 years of knowledge networking around the purpose of banking for the poor that has been convened annually by such extraordinary human beings as Queen Sofia of Spain);or back in autumn 2010, look at two thirds of US congress who appeared to agree here  or just over a year later the president and main commissioners of the Euroepan Union here– please note if you have a suggestion for a different purpose of banking that would be best for youth’s productivity tell me and I will link it in so as to widen this debate

.rsvp to join this web’s select circulations- typical recent collaboration challenge

good game on!

please join – how do we improve write up the purpose of

Trillion$Audit –Yes Entrepreneurs Can Save World From Biggest Maths Error at

Chris Macrae My family  helped sponsor first Yunus Global Collaboration assembly over 4 day July 4 weekend out of Glasgow Searching for bold visions, maps of entrepreneurs to linkin to Muhammad Yunus’ invitation: elders make 2010s most exciting decade for economics of youth … more

Trillion$ –Yes Entrepreneurs Can Save World From Biggest Maths Error

In 1976 my father at The Economist (25 Dec Entrepreneurial Revolution ) invited the world to search for the microeconomics of sustainability exponentials. A third of a century’s experience of open sourcing of TN$ Audit  confirms these system dynamic constructs. :


1) the single networking generation to 2025 that integrates societies into a global world will compound either 10 times more health and wealth for everyone or ten times less.


2) Celebrating the joy of a 10 times more productive world depends on investing in youth, transfering technology between rich and poor, and so prizing job creation leaders most of all;


3) Designing world’s most purposeful organisations and systems to have zero tolerance of hidden conflicts, collaboratively innovating way above zero-sum models,


4)  investing in life long development with wholly new peer to peer education aimed at openly building every community’s sustainability and local capacity grounded round life critical services & needs.


5)  95% of what investments compound depends on transparently mapping how purpose specific goodwill flows not what quarterly numbers are extracted.


6) The 2010s is the decade which will irreversibly decide whether microeconomics sustainability exponentials replace crashing ones of wall street, madoff avenues, unhinged euro.


Will you join us in  transforming your and our professional skills to be micro up instead of macro now. Fortunately one generation’s youth have become the worldwide lab for 1976’s micreconomic model of sustainability- Bangladesh whose most purposeful grassroots networks we invite netizens from every future capital to tour.

. .

good and bad news of living in last decade to free sustainability.doc

download collaborationA

download collaborationB

.interesting that weforum 2010 is about system design and preventing compound risk; from a collaboration A B advantage of nations view interesting that chief sponsors of global redesign initiative include qatar, singapore and switzerland; and the opening keynote is by france’s president sarkozi chris macrae http://trilliondollarauditcom chris.macrae washington dc 301 881 1655 

.If you were the most trusted person for sustaining the future of the world’s peoples : what 10 benchmark networks of worldwide leadership partners would you look for connecting through the 2010s and why?

The first attempt to answer this question seems to be:

1 Global brand leaders- help peers to revalue their global brand to be worth most in its global market sector whenever the brand is sector’s sustainability (exponential up) leader

2 University business school leaders – invite to join in improving their business school rankings by being seen to contribute to missing curriculum of sustainability

3 Youth – form an alumni club of 5000 with same system design and job creation mindset as you

4 Place public servant leaders where sustainability crises are compounding most – transparency of helping to see how to change laws and every process of digital age democracy so that people can co-create jobs and sustainability systems, both as microentrepreneurs and hi-trust network connectors/replicators 

5 Place leaders where world staged events are happening in 2010s; run a fringe festival celebrating social business open sourcing of sustainability solutions

6 Media leaders (and their superstars) who have power to connect new and old media and want to use that to stimulate sustainable job creation (peace and prosperity to all women, chldren, and ok why not men too)

7 Billanthropists who instead of running a charity which consumes up dollars design systems that serve life critical needs but are generated by continuous recycling of social business dollars

8 Climate mapmakers wheresover they see that nature’s capitalism in integrating and interfacing systems mimics social business network systems and vice versa

9 Practice or compound risk experts who have spent a life in a practice area caring communally about the human goal and hippocratic oath not financial extraction per se- celebrating the actions of the the unsung heroines : today’s mother theresas and florence nightngales

10 Every human being who wants to design the opposite endgame to that George Orwell brillianltly foresaw as Big Brother. 2010s are the fastest the change world has ever been spun by technology; and we can either spin ever more top-down crashes like wall streets decade of the 00s or we can spin sustainability up by uniting the network generation in the race to end poverty and wars. Our world (the freedom to sustain or otherwise of trillion dollar global markets) will by 2024 have gone irreversibly one of these ways as the UK’s senior economic investigative journalist (who I call dad) mapped in 1984

There is a summit on this that started in 2009 aiming to annually celebrate 2010s as joy of life decade -also taking a theme of the year -provisionally 2010 is Job Creation Year; 2012 is climate year … years are not chosen by urgency (these crises are interconnected anyway) but where we see opportunities to converge peoes networks joyfully.


Of course we would love to improve this search process -among 100 alumni of the first summit, I am just a Washington DC gatekeeper usa 301 881 1655 chris.macrae – I will relay ideas I understand to all my peers from dad -one of the great future spotters and microeconomists of the 20th C to the heroic london’s job creation researchers since 2006 show to be the world’s most trusted networker of sustainability


did you spot a deliberate mistake on the left handside – benchmark group 0  

Overview: Correspondence with Dr Yunus Centre on why this web is here to help the networking race to end poverty


1-2-3 of Social Business is most exciting entrepreneurial system design of all time

1 Entrepreneur Idea is so Life Critical that its proof-testing attracts partners who

Interest Free Loan

Free Knowledge (eg take it off patent)

Multiply one network value

2 Social Business model must prove integration 5-win value multipliers (productivies*demands):

1 employee’s

2 society’s

3 customers’ in life-critical need

4 global market’s sustainability

5 Ownership of whole system’s compound futiure entrusted to solve life-need

3 Positve cashflow of model invested in replication dynamics:

Quality of open sourcing (of service franchise)

Peer or technical modalities of replication

co-Branding worldwide celebration of sustainability goals

Note in origin of social business (as per bangladesh since 1970s) stage 2 aims to map 10 times more economic system from community up view- hundreds of bangladeshi microcredit and micro up cases show how this 10 times more economics compounded over time

Benchmarking How 10 times more economic works in global brand partnerships needs to integrate the same logics but also depends on reforming trillion dollar governance of systems that are too big to exist without such auditing (ie future generations depend now on free up glolbal markets ot value sustainability- this has been compound risk focus of my dad’s microeconomic modelling work since 1976 or earlier; and appears to have been what dr yunus world practice leadership has relentlessly innovated)

It is convening this leadership benchmarking across partners that will make or break global grameen’s goal to be world’s number 1 branding of sustainability partnerships  

Primarily this logic was sent to dr yunus centre team last december and publictaionwas nearly agreed


 dad’s december 2008 article “commissioned” by dr yunus:

 how banking became 10 times less economic instead of more economic

Best News for 2010a from webs sponsored byIsabellaWMfamily foundation and & Global Institute of Social Business

Extracts from Briefing on Global Grameen – version 1 students USA – to book a speaker contact chris info or phone Dc 301 881 1655

Is Global Grameen 2010-2020 the only global branding partnership openly capable of standing up for sustainability exponentials and helping leaders to benchmark how to remove compound risks from system designs?

How can students connect the other top 10 partner typologies among Global Grameen’s 100+ partners rising about 5 monthly?

Among top 10 crises for 2010s – why did we choose 2010 as year of Job Creation and which cities have an open source franchise people can use to create jobs?



the first law of social business: ownership 0% top-down shareholders & 100% (owned) in Mcro-Up trust for those in longest compound need to be served


There are actually a lot of reasons why stick at 0% siphoned out

1 this is the pure system of end poverty –stop big colonist capitals sucking out sustainability of local communities or worse causing them to be their own waste buckets or depressing area

2 this is the pure maths that is the opposite of Wall Street Spreadsheeters – being ruled by one side rewarded for how much it extracts from every other, every quarter

3 it is in effect the Bangladeshi invention that both grameen and brac compounded the world’s most purposeful orgs around and ten times more economic local community systems around -(cf prahalad bottom of pyramid search for 10 times more economic)

4 constitutionally as soon as an org says 1% can go to external shareholders, its always possible when the organization has a difficult time –eg its leader retires- that some lawyer will be hired to turn 1% siphoning  to 100%

5  0% should allow a social business to claim that it be treated in law as not for taxation

6  0% should be arguable both to charities and to governments as a better model than anything they do to empower the weakest (social business dollar recycles) 

7 if every partner in a network is a 0% social business then you are safer than if you have to audit  hybrid social businesses ; in fact the hybrid can bring down the whole network

8 as far as I know both nature & mathematicians integrate 100% micro up -reasoning compound even 1% conflict with sustainablity into a system and over time whole truth will be zeroised – in 1998 I presented that logic to big 5 accountant andersen predicting they would be worth nothing if they didnt renew transparency among their partners- I was told not to meet them again –

margaret blair, a georgetown scholar of social law,  chairlady of unseen wealth presented a similar logic on dangers of compound risk to incoming bush admin in first quarter of 2001 – all her DC research budgets were stopped; nor have presentations in 2004 in brussels to EU head of intangibles research there gone better; so I think yunus micro networks are the last  game left to connect any sustainability capital

there are probably many other pattern rules like this that you can jot down as you start writing up social business cases; that’s one reason why the openness of  main bank of social business cases matters


chris macrae  DC 301 881 1655 is edited by journalists for humanity and invites those who believe mapping exponentially true sustainability investment models is humanity’s most exciting challenge. Our 1984 book timelined how this crisis of opportunity and risk would be the species-defining responsibility of the generation 1984-2024 -the one which designs how we integrate local societies into a global world. Two opposite spinning outcomes – making 21st century best for all peoples or worst are the only probable ones.


From 100 Social Business Databak -open source property asserted by The Social Busienss Action Team – Q&A welcomed by team – chris.macrae ,washington DC 301 881 1655 

Bangladesh – The Social Business Nation

Grameen Origin

Global Grameen Brand Partners in Sustainability 2010+



Grameen Nurse Institute iconmap5.jpg 

S2 sustainability model (provided operations work) made simple as almost unlimited demand for rural nurses jobs 

A3 Girl power nurses can be economic backbone of whole rural health system- a global aid foundation would never have local connectivity across age groups to turn nursing from almost 0% girl’s vocation to main one 

A2 Nike foundation aims to be number 1 in girl power and this looks like a defining girl power project 

A1 Glasgow Caledonian’s trainers for UK NHS catalayst to get whole chain of partnerships flowing 

C1 C2 Both quality of replication and transfer modes supported by existing grameen kalyan branch structure, moreover C2 Yunus experimenting with lots of mobile ap. transfer in medical field 

C3 Why not worldwide womens social networks get behind this

-related reference – grameen bank social business fund for girl power


appraisal of first year of youth networks joint research on Future Capitalism with Dr Muhammad Yunus

avert world slump by norman macrae europe’s senior microeconomist

 Proposal to launch First 50 Social Institutes of Social Business on ThanksGiving Day 2009 

Dear Sofia

Here is dad’s and my first go at a concept statement for launching our first 50 social institutes of businesses across cities on thanksgiving day. Edits most welome. London Institute of Social Business

.Members of Institutes of Social Business help each other study and sustain the most purposeful organisations in the world. They do so by systemising designs that integrate the 10-win organisational system that action learns around hi-trust questions like these. We are always excited to hear of better -and more contextually energising – ways to word these questions; and to hear of other organisational models that sustain the world’s most truly purposeful systems.

The way Social Business modeling sustains the most purposeful systems designed by humanity is made very simple by these constitutional rules: ownership is trusted to those in most deperate need of the branded purpose ; in parallel leadership commits to make a positive cashflow 10-win model transparent, audits its exponential future rising, and ensures than all profit is reinvested in Unique Organising Purpose.


All companies can benefit from deepening their purpose and committing to the number 1 need on planet 3M – namely futurising sustainability expoentials . It turns out that an audit congruient to that used by social business provides the missing maths of fully auditing goodwill and being 100% transparent about sustainability. Once people have experience of the 10-win audit, it is time to move on to the trillion dollar audit. This arises in such Yes We can challenges as when organisiational partnerships for sustainability (eg search global grameen) are made between extremely opposite types of organisational system or if a country decides it ever wants to have banks that don’t behave like casino addicts once ever decade.

I would love to hear ideas of how you ask this question

As an example, Alan since you know what we have been working on as a book for 10 years now, please evaluate this attempt of mine. I think the idea that the younger generation ask those over 50 wherever they have any impact on consequences of local to global system systems what have they done over the last third of a century may be the most productive transparency survey ever if we also use social business netwoiking tools to propagate it.  

Anyone got another idea – Obama’s team sure as heck needs it as trillion dollar bailouts spin past quarter 1 of 2009. washington DC 301 881 1655  and 100 intercitizen blogs on where is future capitalism spinning.

Transparency’s Most Vital Survey

Ask those who are over 50 and who make decisions or professionally advise on globalization system consequences, what have they practiced over last third of a century.The people I trust most to ending trillion dollar meltdowns

  • Muhammad Yunus who since 1976 has spent 33 years designing and practicing microcredit banking systems originally to help sustain the poorest people and communities in Bangladesh, these systems now reach over 100 million or the poorest families around the world- they have never needed a bailout. Dr Yunus invites youth ambassadors and leaders who facilitate what local to global future the www generation can sustain to his 69th birthday parts- Dhaka, 29 June 2009.
  • My father Norman Macrae whose 1976 survey in The Economist developed the concepts of Entrepreneurial Revolution around integrating small innovation experiments until a community could understand the win-win-win purpose of any new invention and then replicate it through free markets wherever societies could be sustained from the entrepreneur’s good news

As a mathematician my own bio since 1976 is detailed and contributes some very minor pieces to such big picture heroes of where is humanity going

1976 started compiling multi-million hours of interviews on what societies around the world wanted most; 1984 input scenarios of internet age into my father’s 2024 report – would the generation that went local to global design a hyper-connecting system to sustain or end our species’ future?; 1989 my book world class brands questioned whether transparency of global media would be designed around hi-trust or low-trust; my 1995 book provided an audit of questions everyone connecting/compounding goodwill around a leadership purpose needs to have updated answers to beyond just seeing quarterly numbers; 1998 first started mapping value multiplying audits in response to a question on the future of the global accounting profession – on seeing interviews of 100 leaders of one of Big 5 – forecast their implosion unless urgent and purposeful conflict resolution between entrepreneurial inputs and value demands became their leadership team’s job number 1; 2009 still struggling to explain to all 20th century’s biggest professions that their additive rules are the most dangerous theories we could possibly be ruled by in net working’s connected (ie multiplicative) age. If you can help me or I can help you assess risks of a trillion dollar global system’s futures exponential up or down , I am Washington DC bureau 301 881 1655


Mathematically the Future Capitalism logic of Muhammad Yunus – social business – and Bill Gates remained digitally divided in 08; here’s hoping Yes We Can Unite in 09

mapping why bankers who fail to understand the free market of social business have no sustainable future

romer, krugman, bernanke

ashden2 yes we can replicate solar all over developing world but only if we connect microcredit too …

 grameencredit why not mobilise schumachers 2 million village networked economy and our generation’s space race towards poverty museums www
tca1.jpg .alexny13a.jpg

break one thread and that may be the beginning of the end of the system- hope leaders responsible for planet-wide systems transparently 1 ask help of all of us to prevent that 

Imagine you and some friends have decided to play a Game of Trillion Dollar Audit.  

This booklet is the set of instructions; describing the pieces, the gameboard, some example moves and motivations for playing this game – with all the curiosity of Q&A (Questioning & Answering) that your social networks and you can muster.   

We try to keep to simple rules. However like chess extraordinarily detailed combinations and interactions of choices develop over time.  


Unlike chess where the only meaning is the game itself, yes you and we can choose to play round a trillion dollar context which our human race needs solutions to that are critical to people’s lives – even sustainability’s compound consequences for the planet should you dare to do so.   

However new players to the game may find it wiser to look at a context they love and that needs a smaller and more local solution. This can still be an exciting one whose best practice plays will need to be communally open in the sense that all sides represented by players in the game can develop win-win-wins from the choices your group of players design

 E4 productivity of global business partners

Not to make me see red when I am engaging someone in the e4 global partnering seat , I need to be convinced that the player (the context he represents) has passed through the age of valuing separability of business understanding that the greatest opportunity and threats are often at the boundaries between organisations. A way to dramatise global business partnering responsibility is:


In a networking age, connectivity needs to be designed as the great new innovation opportunity not the great new threat. What’s at stake as system multiply each other is that the 10-win or 10-lose model becomes 100-win or 100-lose


Examples of Trillion Dollar contexts advanced roundtables of players may progress to:
*Local or Worldwide (www) banking
*Local or www health
*Clean energy or water or foods
*Media integration including mass, one to one and community centres – local and www impacts on image-making versus reality
*Education system up to a people’s first job
*Hi-Trust Leadership education including transparency of  professions people often spend longest studying before being licensed to practice and honor Hippocratic oaths which were part of society’s contract permitting a profession a semi-monopoly of rule-making  

The appendix links a short future history since 1700 of some nations whose peoples lifetimes and generations this game consciously draws on and thanks. We map some understandings that emerged from India/Bangladesh, France and Scotland in poor or troubled times. Note that Scotland became an early example of a worldwide networked peoples back in 1850 – by which time over half of Scots had entrepreneurially emigrated due to the nation’s bankruptcy and hostile takeover by England after a global financial scam in 1700.

. E5 Producitity multipliers of Community & Local Society

Playing the seat of healthy communities generate strong economies can be the simplest (most common sense) innovation catalyst of all. However, it often isn’t because of 2 structural misunderstandings that the most global forms of ruling professions have profited from making ever more complex.


To start at the beginning of community building and communicating openly, this seat’s player needs to be confident in animating the debating proposition that communities can be celebrated as making the long-term investments that compound the greatest impact.  It is the community – the local society’s diversity of context – that contributes such investments as natural resources, education of children, safety and cross-cultural richness (itself a vibrantly innovative dynamic as you may know wherever you have danced with such kindred spirits), retraining people where a global employer suddenly outsources etc.


Often misreported in the urgency of the crisis of how to stop USA from drowning in the banking meltdown are 2 other messages that President Obama has been relentlessly asking every Yes We Can American – or friend of America – to debate and do now.  … more

E1 What dynamics could organisations be designed round to sustain productivity at the personal level?

1996 shocking year long internet debate on organising creativity- to large organisations this is an oxymoron- they have become defensive about change following Porter’s Harvard’s 1980s tomes; many see no conflict in adding to customers cost by spending billons a year on advertising noise (image-making over reality-leading) to prevent awareness of entrepreneurial organisations (somewhere worldwide) who are innovating what their customers truly want improvements on 

Insightful emotional intelligence research begins by asking anyone if they have ever met both good and poor leaders-if so how do distingusih between the two; its amazing how people  are consistent all over the world; good leaders are hi-trust leaders who ensure transparency of access to news to everyone. They are happy to be open. That gives all workers optimum time to action learn when changes are happening. Emotional Intelligence researcher Daniel Goleman goes further in recommending we make a checklist of organisational diseases- his number 1 cancer in organisational systems is called CEO’s disease where people are afraid to pass bad ie value has changed) news up the organisation; another disease is budgets that are used by a department either by an individual who loves to power over his own empire or to ensure that the organsiational will collapse if it fires the knowledge that only our department rules over

Exercise : go search the origin of the entrepreneur; you may find, as Muhammad Yunus advises, that originally entrepreneurial leaders were those who make more jobs than they take. In that case it is best for entrepreneurial leaders to over-rule global accounting standards where they book in all people as costs to cut while perversely rate machines as investments. People are smart to seek organisational designs where technology helps replicate their innovations and support their abilities to serve other human beings-  not those that wittingly or unwittingly invest in technology as more innovative than people. 

V2 Customer Trust Multiplier

Ultimately the voice of the customer is to choose which organisations continue to exist –this is direct if the game is being played in business sector where individual choices of enough customers continuously determine whether an organisation is sustained and more collective in other sectors.

We believe that what most makes or breaks the trust of customers is whether the organisation is spinning an informed or misinformed relationship with those whose custom it most seeks to sustain. If you are playing from this seat you might wish to look at a site such as which describes how different types of media and messages could be used to inform or misinform.

Businesses in particular should be designed to serve a segment of customers (whilst compounding no harm on anyone). What most breaks my trust is a business that  …more


This is one of the two hardest seats to play. How you lay it will impact consequences of where the game leads everyone. Worse I have probably an unconventional view of what workers should demand as  their greatest trust-maker or trust-breaker – be this of a company or if you are self-employed of community and place government


Our reasoning starts with the cliches – your life is the greatest resource you will ever have- don’t waste it, try as far as possible to compound what ever become your most skillful experiences- some of which may have been embedded in generations of your family tree. (Often not what your grandparents were able to achieve but what they were blocked from – eg Oprah Winfree arguably America’s most influential black female storyteller claims that a lot of her focus comes from demanding that the future of her sisters is not the enslaved one of her grandparents


My core advice is be your won mediator of how uniquely purposeful is the system which I and my mist trusted co-workers sustaining. Is it making progress for humanity (including those who are my next generations) that the world would miss if we ceased to exist  as well as empowering my own future’s conseqeunces. If we research and report what inventions compounded wealth and health all around their origin – a practical and empirical journalism that my family call entrepreneurial revolution- then the greatest inventions started up round small groups of people- many of whom had spent half a life-time of both trial and error and connecting ideas that had previously been disconnected. There is a confusion between how world progress is invented and then 2 other things – how news of invention is propagated and how many people enjoy serving or being served by the invention. I come form Scotland which has a proud list of inventors for a nation that is less than one thousandth of the world’s population

-examples: (includes those who are my next generations)

 but it may be that  some of these inventors (or there immediate descendants) were not always smart in whom they trusted to invest in replicating their purpose or that they were cheated out of the reason why they spent so much of their life on something they knew mattered more than money can buy. Furthermore, if we study how media has evolved over the last 100 years it has become in most modes ever more vicious regarding freedom of speech on propagating life critical news or questions. Why media is prone to spinning aganst human integrity’s futures is an interesting question but outside the scope of briefing how to play this seat!


I suggest you search before playing out of this seat. If you find opposite views to mine and wish to send them to me at – however here are a few rough quotes of people I admire which you can also use to search where our valuation comes from of what workers should individually demand


Muhammad Yunus –everyone is born with entrepreneurial creativity inside, the tragedy is the billions of people who never get a fair chance to discover it

Peter Drucker- theoretically at least organizations existed to design what men alone cannot achieve


 Mihaly Csikszentmihalyi– the optimum metric of how productive a person’s life becomes is what per cent of their lifetime did they spend at the experiential edge of their own competence; sadly this averages at less than 1% – just imagine a world where everyone was empowered at least 2%. Could we not use internetworking technology to achieve that in ways that was never previously possible

 Finally I would say that as well as heroic purpose workers must culturally and transparently demand basic levels of safety and indeed health for all their family as well as fair wages. But the trick seems to be to  know that being in the right place/space, at the right time, with the right people communicating around a great purpose can help you action learn what becomes the greatest difference only your purpose can make

V3 what value multipliers can sustaining owners demand


The ownership trust seat is the hardest one of all for players to sustain –at least in that odd global era (up to 2008, repealed by obama in 2009 with the words- usa showed the world how global top-down doesnt work for anyone) where the spreadhseet became the killer app..


Actually, the greatest entrepreneurial innovation we know of happened when Bangladeshi’s like Muhammad Yunus decided that for sectors as critical to life as banking – take the owner seat out of the game of value multiplying up until all the other seats have designed 9-win organisation. To search through Social Business cases is to see the most purposeful organsiational designs that have been expoentialised up


5 collab table


In the West, Built To Last research in the early 1990s (belatedly) corrected errant Harvard MBA tomes of the 1980s by showing how owners can keep speculators out of this seat and which is purposeful leadership’s number 1 branding drama. Governance can transparently map how to Value a Big Hairy Audacious goal around the organisation by empowering every hi-trust employee with rewards that are bigger for advancing this goal transparently than money grabbing.


Of course any business must keep its cash flow healthily positive but just as a human life itself ends if we lose all our blood, an obsession for extracting blood compounds no human good. For nearly a quarter a century the harvard mba virus remained programmed into numbers-chasing spreadsheeters and their derivative behaviours from AIG (Awful Insurance Groupies) to Walled Street- let’s hope the mid-course correction  of Yes We Can bend the curve will be heroically networked by youth and others with an interest in investing in future generations before irreversible harm is done to planet and peoples

.e2 co-worker productivity – in the 1980s looking ahead to how man could design co-worker teams of a joyous service age and knowhow networks where the cost of disstance came down to nothing for sharing life-critical information and replicating anything that could be digitally coded, the e2 chair used to be so fun to play – see netfuture, prosumer, intrapreneur, co-worker etc but then we made the geratest maths error ever of using global accounting that devalued investment in tarnapernt people relatiinshios and compounding herioc goals

so now if the 2010s is not to see the greatest depression 2,0 we need toi find a really smart way of profiling who we are co-working with on what as well as restore the entrepreneurial revolution language which was clearly written up in the christmas issue of 1976 and translated into eg italian by a youthful romano prodi but which has been buried under spreadsheets unsustainable assumptions for a quarter of a century

health8wealth’s most critical co-worker survey for sustaining 2010s -can you help us prooftests it rsvp or phone dc 301 881 1655

Future capitalism’s 7 Deadly Sins of Macro

Proposal: after June 29’s youth dialogue with Dr Yunus in Dhaka

we need to have agreed a self-complete profile –so that yes we can

enable anyone to see who they are social business networking with


I understand 2 frameworks my dad who started learning/observing economics in 1943 in Dhaka and Dr Yunus who was born in (what became Bangladesh) in 1940 use to question transparency/sustainability of economics definition of rules that govern our lifetimes

 1.0 What an entrepreneur facilitates:*Prevention of macro’s 7 deadly (systemic loss of sustainability) sins*A person who make more jobs than he takes – Yunus GWU 09*Over 90% of inventions that advanced the human lot took a small team most of a lifetime to design- ie best for world entrepreneurship begins micro, involves lifelong action learning and is tested community-up before replicating worldwide 

Please whenever you meet dr yunus or other Bangladeshi microcredit leaders to report back if you find evidence that I have misinterpreted the above. The rest of this brief needs to have a first go at what the 7 deadly sins are –each can end the sustainability of a connected world and have in empire’s histories been accidentally or deliberately systemised to chain a bottom billion lives in poverty

 2.0 Survey -identify your own +-? on statement that globalisation is still spinning the wrong way on  7 human rights to sustainability (+-? Is De Bono’s exercise what do you instantly agree, disagree question when someone asserts a proposed rule or ideology –the key is to give yourself the option of ? , ie not rushing to judge a statement as 100% right or 100% wrong) Future Capitalism’s 7 deadly sins of macro
1Banking for every being 2What we teach kids up to first job or first community building teamworkusa slumps: Did you know UNICEF ranks USA 20th out of 21 rich democracies in child well being? 3Energy including clean water, food 4Healthcare365/7/24 access to life-critical basics 5Media including celebrations of  mass, smarts of interactive and communality of how we host/action meetings 6Professions- what rules we codify in MBA and what hippocratic oaths any macro profession’s monopoly to rule fails to honor 7Government – does it powers over rather that serves or empower, ensuring those with least are wholly and openly  included
   more here

.System logics of trillion dollar mapping are based primarily on

  • Norman Macrae’s Entrepreneurial Revolution Trilogy, The Economist 1976-1984
  • World Class Brands and Chartering research 1989-1995 by Chris Macrae
  • Maps of Trillion Dollar Audit that have emerged since 1998

The right hand map was our first sketch. It was sufficient to model value multiplication scenarios on which global accountant andersen would meltdown. Our assertion that if, by serial abuse of true and fair,  you reduce the trust value of society to zero however high into the billions your business stakeholder’s value is going then billions*0 will curve down to 0, not billions+0=billions. Andersen’s compound conflict makers did not believe zeroisation could apply to them. This was just the first of a series of global denials by big governance which made the 00’s the most fallible and dismal decade of any new century. With the global banking sector zeroising, urgent questions seem to be : will we use trillion dollar audit on other global marlets in time to turn round their goodwill, transparency and sustainability exponentials? And will banks themselves be reborn round micro-up sustainability investment maps which a third of a century of Bangladeshi attention to collaborative innovation can now open source www.

Good news and bad news – there is a great maths error ruling the world. Change this reporting mistake and human networks can start entrepreneurially turning every sustainability crisis around- let it compound conflicts for much longer and a crashs of exponentials like drowning in carbon energy may be irreversible. As we first debated in 1984, the facility to network around the world is a huge opportunity for human progress provided we guard against 2 threats – 1) do not let degrees of separation multiply around life critical information flow; 2) do not scale any global industrial paradigm to have an impact rivaling nature herself unless its whole truth values (maps congruently with) her evolutionary design rules. trilliondollar.jpg George Washington Uni 4 Feb09 -Dr Yunus signs Yes Youth Can Declaration of Interdependence with the 5 Collaborative Innovations of Bangladesh’s First Third Century of MicroEntrepreneurship
Typical Student Initiatives to collaboratively compete to complete by June 09
  • web of 1000 social business links
  • Model for Uni Yes We Can Microbanking start ups in any university city that can raise $50000 loans by
It has taken a team of authors nearly 10 years to simpify our forthcoming book’s message into pictures like this. We’ll call the book trillion dollar audit maps since we want people around the world to debate the biggest -and most life critical – global market sectors like banking first. However the same transparency logic spins in every sector: is this global market ruled by numbers that reward one side to take all every quarter or is there a sustainabilit purpose that compounds win-win-win between people investing their working lives as well as people demanding value from the sector. We welcome debates about any sector that most concerns you at , chris macrae,washington dc bureau tel 301 881 1655




Monday, December 13, 2010

100 unpro
 Location & Name  Status  Experience
London  Jeff Devlin  close friend of family  Global Managment Consultant sales & project management; foci including medicine and EU;  attended Economist party
 London Chris Granville  brother in law  Charterered accountant : sainsburys ; bupa; now advising varioius NHS on long-term community models; attended economist party
Glasgow  Cam Donaldson  yunus partner  statistician – world’s first social bsuiess professor of microhealth and microc redit – atlended economist party ; some progress on introducing expoenetial stories and adam smith as microevconomist wherever we can
london 10 economist-journalists in high places dad mentored most  unknown  seem to segment into groups of three – all seem to pariase dads work but to deny he had a method;  3 at economist party -one andrew neil given papere of hayek to journal of spocial business
 ian ryder  friend  knows global media is pearshaped; after long career as brand directoir of tech companies eg hewlett packard; now at british computiung society
 london alan mitchell  12 years into writing book on expoenetnials  knows global media is pearshaped but too busy making living as day to day journalist unless you can arange him confverebces to chair etc; his dad did some founding wiork in oxford on poverty corelates with low quality relationship network
 london www jontahan robinson    social business investment –
questions who in east coast corridor most interested
havnet yet retraced former connections in uk who I thought were also hub – eg funds-models charlie o’malley; lawyer: patrick XXX (pineapple co)
 LA-co chris temple, DC-MAalex, XO haley    mficonnect lead 3 :oosely connecting lots of newtwoerks mficonnect, compass dc , young preseidents, various boston networks
DC  harrison owen  founder open space tech  like sam-daley harris – cenhtere of hjuge netwoks – doesnt quite get new professions; new economics though missions and networkers case would be supportred bu unpro 100
 Princeton-DC sam daley-harris  friend  see harrison
 monica yunus    convert media stars to support bottom up’ artists peace corps
 DC heather booth    professional lobbysit- enaged in peopelles movenments beyond wall street
DC  ralph nader    massively against wall street – me not iundrstanding us politics not sure if how to use his connections  to new preo advantage
 la naomi prins    may see gerself as too maous -whistelblower lon goldman sachs
 NY Bill Sorms    compound risk analysis – deserted wall street to spill beans on deruvatives etc
 NY Karl Weber  once curent book is over fix meet  seemd partky intrerest kin book prloposal
 texas CEO John Mackey  out of my league until 100 Unpro is more united  conscious capitalism one of teh 2 mulktiwin models tpo have been origniated by US CEO  (whiolffiods and sb wholeplanetfoundation)
 Georgia ceo ray anderson  ditto  mount sustainability 20 year reconfiguration of supply chain of carpet manufactoiring with goal of zero waste: Interface
 London John Elkington  via Johnathan ; volcans; se connector for wek and skoll oxford
 switzerland, klaus schwab    claims wef was first leadership network formed around multiwin stakehodler models but this often seems to bget losty from practical loutsputs- used to know dad well but that doesnt eman he’s got time for me 
 Toronto, don tapscot    Guru of digital generation ersearch – ten transparency corporation syndicates ; more recently the pop wikinomics; occasional mails on transpatrency but would need tio wait to network had more shape
 connecticut geiorge halewy     main interst – how chiinese companies partnber – author of book on subject – quite a friendly soul
 how do we connect thsi with 2011 big opportunityies ofr  changing economics: yunus congress testimony; joiurnal of social buisiess sampled to 3000 leaders    
 how do we link professionals and deepest practice contexts – eg lesely’s s. africa; are destination hubs in eg dhaka goubng tio hapen in tike to be relavant to forinmg pro100    
 example of recent correspondence alberta canada

Doug Macnamara has sent you a message.

Date: 12/13/2010

Subject: RE: mapping a loose network of 21st C professionals

Hi Chris – Sure, I’d be interested iin tracking where you go with this.
I enjoying keeping in the loop with your thoughts and efforts.

If it takes off in a direction of my personal interests/energy I would also be happy to contribute.

All the best for this Christmas season and 2011!


On 12/13/10 11:56 AM, Chris Macrae wrote:
doug with some help from people like muhammad yunus and intercity networks like, I am trying to map 100 people who are fed up with the lose-lose-lose models of wall street , and want to design above zero-sum transparent models; this was also the focus of my dad norman macrae who died last summer after a good innings 86- would you be interested in me introduccing you to some of the emerging members to see if we are of your type?

   in days when I edited eu special interest group non knowled management and trust flows – knew doug and his networks quite well virtually – seemed we had common interests but separated by distance so not sufficienbt to chase clients together

about 10 other folk from km world coyld list = eg nancy white, hioward rgeingold, do searls, david weinberger but cant see them getting intrested until more shape to 100 unpro

desperately need to get one degree nearer folk at mit; several excuses to do this but first would like to know if peter ryan at is regaining position he had before his head of ofuce ran away!

3:33 pm est 

Sunday, January 10, 2010


interesting that weforum is about system design and preventing compound risk; from a collaboration advantage of nations view interesting that chief sponsors of global redesign initoative include qatar, singapore and switzerland; and the opening keynote is by france’s president sarkozi


chris macrae http://trilliondollarauditcom

World Economic Forum Annual Meeting 2010

Executive Summary

Davos-Klosters, Switzerland 27-31 January

Improve the State of the World:

Rethink, Redesign, Rebuild


Improving the state of the world requires catalysing global cooperation to address pressing challenges and future risks. Global cooperation in turn needs stakeholders from business, government, the media, science, religion, the arts and civil society to collaborate as a true community. To this end, the World Economic Forum


The Transformation Continues

The financial crisis of 2008 and the “Great Recession” of 2009 raise tough questions about the future of theglobal economy. However, they also provide insights into economic interdependencies, governance gaps and systemic risks intrinsic to globalization. These revelations in turn compel us torethinkbusiness models,

financial innovation and risk management.

Rethinking also triggers attempts at redesign. National legislatures, supervisory authorities and international organizations are now redesigning institutions, policies and regulations with the aim of closing governance gaps, preventing systemic failures and restoring growth.

However, these redesign efforts need common vision,

collaborative innovation and public-private partnerships for their long-term success.

The success drivers are themselves predicated on the individuals and institutions empowered to take action having the trust of stakeholder communities.

Decision-makers, therefore, must rebuild trust, not only to establish the legitimacy of their redesign but also to instil confidence in their future success. Rethinking, redesigning and rebuilding are invariably complex as values, norms and incentives change and, in turn, reshape stakeholder communities, social networks,governance structures and industry models worldwide.

Rethink, Redesign and Rebuild in Davos

The Annual Meeting 2009 theme was “Shaping the Post-Crisis World”. The intent was to absorb the early lessons from the financial crisis and to understand how risks interconnect, to encourage longer term thinking and to consider unintended consequences of various calls for action. The learning and transformation will continue into next year along with increasing expectations for positive change. In response to new priorities,

the organizing theme for the 40th World Economic Forum Annual Meeting in 2010 is a call to action, “Improve the State of the World: Rethink, Redesign and Rebuild”.

The pressure torethink,redesignandrebuildis increasing along with concern over the current state of theworld. The fiscal and monetary prescriptions to ease the pain of global economic shocks are now fuelling anxieties about the creation of new economic bubbles. Moreover, the demographic, behavioural and technological changes linked to the collapse in global demand are challenging basic assumptions about the nascent recovery. Major industries are still contending with cyclical and structural threats to their business

models. In addition, weaknesses of governance systems, exposed by the financial crisis, are mostly unchanged with respect to looming global risks such as climate change, nuclear proliferation and pandemic.

Driving the rethink at the 40th Annual Meeting will be the Network of Global Agenda Councils comprised of over 1,000 experts active in over 70 Councils created to advance solutions to the most critical challenges facing the world. The councils will meet at the Summit on the Global Agenda in November and the Annual Meeting programme will highlight their recommendations.

Redesigndiscussions in Davos will leverage the ongoing work of the Forum’sGlobal Redesign Initiative

(GRI), an unprecedented multistakeholder dialogue focusing on adapting structures and systems of international cooperation to the challenges of the 21st century. Launched at the Annual Meeting 2009, the GRI is under the patronage of the governments of Qatar, Singapore and Switzerland.The effort to

rebuildtrust and confidence needs to begin before, and extend well beyond next year’s Annual Meeting. To that end,WELCOM, a collaborative platform that integrates Web 2.0 technology, will enable leaders to build knowledge, share insights and reach out to key stakeholders as an online community throughout the year.

The Annual Meeting 2010 programme will harness the wisdom and experience of a distinguished group of industry leaders serving as Co-Chairs: Josef Ackermann, Chairman of the Management Board and the Group Executive Committee, Deutsche Bank (Germany), Melinda French Gates, Co-Chair, Bill & MelindaGates Foundation (USA)

Azim H. Premji, Chairman, Wipro, (India),Peter Sands, Group Chief Executive Officer, Standard Chartered Bank (United Kingdom);Eric Schmidt, Chairman of the Executive Committee and Chief Executive Officer, Google Inc. (USA),Ronald A. Williams, Chairman and Chief Executive Officer, Aetna

(USA); and Patricia Woertz, Chairman, President and Chief Executive Officer, Archer Daniels Midland (ADM) (USA).

Thematic Pillars of the Programme

The programme aims to present an interdisciplinary and systemic view of the major economic, political,societal and technological forces currently at work in the world. Next year’s programme will focus on the following six areas of inquiry and their global, regional and industry dimensions:

• How to Strengthen Economic and Social Welfare

• How to Mitigate Global Risks and Address Systemic Failures

• How to Ensure Sustainability

• How to Enhance Security

• How to Create a Values Framework

• How to Build Effective Institutions

Sessions at the Annual Meeting in Davos and via WELCOM will also explore important developments, trends

and ideas from business, culture and science. The programme

9:27 am est 

Saturday, March 21, 2009

e2 co-worker productivity – in the 1980s looking ahead to how man could designco-workerteams of a joyous service age and knowhow networks where the cost of distance came down to nothing for sharing life-critical information or replicating anything that could be digitally coded,

the e2 chair used to be so fun to play – see netfuture, prosumer, intrapreneur, co-worker  (have we ever bit for bit teamed up as productively as in the 1960’s moonrace -if so tell us which cases we can map; if not why on earth???) -trillion dollar audit clarifies that we made the greatest maths error ever of spreadsheeting a virus through mainly wall street’s 5 global accountants -thus over decades we devalued investment in trust and transparency of people relationships and had less than 12 weeks patience for investing in goals (so naturally heroic ones (clean energy, children, anything communally real instead of image-made )  that need time to seed, nurture, cross-culturally pollinate and compound hi-trust were shredded)

so now if the 2010s is not to see the greatest depression 2,0 we need to find  and collaboratively help each other trust and value a wholly smart way of profiling who we are co-working with on what as well as restore the entrepreneurial revolution language which was clearly written up in the christmas issue of 1976 and translated into eg italian by a youthful romano prodi but which has been buried under spreadsheets unsustainable assumptions for a quarter of a century

health*wealth’s most critical co-worker survey for sustaining 2010s -can you help us prooftests it rsvp or phone dc 301 881 1655

Future capitalism’s 7 Deadly Sins of Macro

Proposal: after June 29’s youth dialogue with Dr Yunus in Dhaka

we need to have agreed a self-complete profile –so that yes we can

enable anyone to see who they are social business networking with


I understand 2 frameworks my dad who started learning/observing economics in 1943 in Dhaka and Dr Yunus who was born in (what became Bangladesh) in 1940 use to question transparency/sustainability of economics definition of rules that govern our lifetimes

 1.0 What an entrepreneur facilitates:*Prevention of macro’s 7 deadly (systemic loss of sustainability) sins*A person who make more jobs than he takes – Yunus GWU 09*Over 90% of inventions that advanced the human lot took a small team most of a lifetime to design- ie best for world entrepreneurship begins micro, involves lifelong action learning and is tested community-up before replicating worldwide 

Please whenever you meet dr yunus or other Bangladeshi microcredit leaders to report back if you find evidence that I have misinterpreted the above. The rest of this brief needs to have a first go at what the 7 deadly sins are –each can end the sustainability of a connected world and have in empire’s histories been accidentally or deliberately systemised to chain a bottom billion lives in poverty

 2.0 Survey -identify your own +-? on statement that globalisation is still spinning the wrong way on  7 human rights to sustainability (+-? Is De Bono’s exercise what do you instantly agree, disagree question when someone asserts a proposed rule or ideology –the key is to give yourself the option of ? , ie not rushing to judge a statement as 100% right or 100% wrong) Future Capitalism’s 7 deadly sins of macro
1Banking for every being 2What we teach kids up to first job or first community building teamworkusa slumps: Did you know UNICEF ranks USA 20th out of 21 rich democracies in child well being? 3Energy including clean water, food 4Healthcare365/7/24 access to life-critical basics 5Media including celebrations of  mass, smarts of interactive and communality of how we host/action meetings 6Professions- what rules we codify in MBA and what hippocratic oaths any macro profession’s monopoly to rule fails to honor 7Government – does it powers over rather that serves or empower, ensuring those with least are wholly and openly  included

Roughly speaking the profile needs to convert your shorthand so that anyone can see where you are currently coming from and going to


Which of these 7 macro’s do you feel is overall spinning the wrong way for some of the people you care most about


Do you have or know a peer who has practical experience in bending a curve that is spinning the wring way back to sustainability up

 Do you know where people are linking in a microsummit around ensuring transparency on this crisis issues- and if so what is the big stated deadline goal of this microsummit process. Specifically the first time I met dr yunus he said that bangladesh’s book on creating a world without poverty needs to flow 7 microsummits into one- as of today there is only microcreditsummit but it provides a paradigm : *Set a huge goal*Host annual meeting and continuous networking*Publish open action plans and what interest group you are coming from before meeting*Get famous people to celebrate the most detailed local advances 

Can we design a profile in a way so that people like those circulated here are confident they can share with one another, then we can ask the 5000 youth ambassadors to publish their profiles as part of being a youth ambassador- similarly the profile can be used in virtual communities, summits, small collaboration cafes, tara and marriahs 250-10000 yes we can people meetings on planning how the future maps back for our life’s work and play and community renewal.


Questions? – I will put this up as to do 3 of the first 16 feedback exercise on the roads to and from dhaka june29 – please send in wordsmithing suggestions or other queries – also please feel free to bid in any other first 16 exercises of future capitalism and social business networking and microentrepreneurship. It as important you bid in if you/peers can’t be in dhaka as if you can 10:22 am edt 

Wednesday, March 18, 2009

E5 Producitity multipliers of Community & Local Society

Playing the seat of healthy communities generate strong economies can be the simplest (most common sense) innovation catalyst of all. However, it often isn’t because of 2 structural misunderstandings that the most global forms of ruling professions have profited from making ever more complex.


To start at the beginning of community building and communicating openly, this seat’s player needs to be confident in animating the debating proposition that communities can be celebrated as making the long-term investments that compound the greatest impact.  It is the community – the local society’s diversity of context – that contributes such investments as natural resources, education of children, safety and cross-cultural richness (itself a vibrantly innovative dynamic as you may know wherever you have danced with such kindred spirits), retraining people where a global employer suddenly outsources etc.


Often misreported in the urgency of the crisis of how to stop USA from drowning in the banking meltdown are 2 other messages that President Obama has been relentlessly asking every Yes We Can American – or friend of America – to debate and do now.


Firstly American media’s superpower ideology has spun a top-down globalisation which we now know is not the whole solution to the future of anything people and communities most want. Is there a networking atlas through which we can value super-empowerment as uniting more value multipliers than superpowering over alone?


Second in at least 4 sectors, communal crises of risk and opportunity are generating that are far deeper than just finding a cure for banking. Hindsight can let us see that for decades that the following are not continuously improving for most people and children:


Job-creating vocational education

Clean energy and affordable accessible healthy diets

 Media and professional questioning of what knowledge communities need to collaboratively and openly maximise human energies for future capitalism to be everyone’s job.  Dare we entrepreneurially design our generations “death of distance” knowledge-connecting age to spin the opposite way round form the industrial age – as far as visioning how to sustain growth in ways that lead above zero-sum models of old economists?


Banking- in combination with these other 4 sectors – has been collapsing particularly onto those communities (eg the Katrina-afflicted) that already had the least communal joy in representing their peoples’ needs. The reason for this dismal state of affairs is ultimately to do with the missing maths of sustainability that this game helps you explore. Look out for all the non-monetary value exchanges that goodwill multiplying maps reward through actioning open knowledge sharing, developing individuals deepest learning curves so as to make a difference, renewing communities’ popsicle indexes ( simply speaking how good for the future is it to be a child in this community)


Two bits of good news can encourage community-productivity players. First, All sustainability crises involve a common mathematical error. Namely that global professionals have not been wholly valuing community sustainability nor goodwill’s truly positive multipliers. Change the maths (by connecting the gameboard’s win-win-win purpsoe) and we can start resolving every sustainability crisis. Second, if you search around the world, there are places that have already developed inspiring community–based solutions and in most cases these people want to open source these solutions so your community can enjoy them as fast as a YES WE CAN web-connecting world can replicate. One web where you can support this search is – please tell us of others


Transparency needed to regenerate community thriving democracy requires all the human and structural confidences we can muster in arguing that it is worth while turning round from low-trust environment  hi-trust ones. Neither government nor media powering over a community can achieve what essentially needs to be agency served from within community. Identifying who practices communal agency is a local and cultural treasure hunt. Collaboration gold may be found in hi-trust teachers or doctors; it may be in ex-marines or priests; it may rise out of some with a very handy skill such as installing solar panels which risks being teased as too “micro” to make a difference in the face of globalisation’s big crisis until you communally see every family joining in planting green.

8:10 am edt 

Tuesday, March 17, 2009

V2 Customer Seat

Dear Alan and Tony- as discussed previously I am aiming to complete draft rules on the 10 roles that determine whether sustainability or its destruction spins systematically around free markets and organisational goodwill. You spend a lot of your lifetimes on the customer role connecting to leadership. Do you have any editing suggestions to this draft?

chris macrae tel 301 881 1655

– future capitalism party of 009- do you wish to join party with Nobel Laureate Muhammad Yunus , 29 June , Dhaka –  day after professor Yunus’ 69th


Ultimately the voice of the customer is to choose which organisations continue to exist –this is direct if the game is being played in business sector where individual choices of enough customers continuously determine whether an organisation is sustained and more collective in other sectors.

We believe that what most makes or breaks the trust of customers is whether the organisation is spinning an informed or misinformed relationship with those whose custom it most seeks to sustain. If you are playing from this seat you might wish to look at a site such as which describes how different types of media and messages could be used to inform or misinform.

Businesses in particular should be designed to serve a segment of customers (whilst compounding no harm on anyone). What most breaks my trust is a business that seeks to profit disproportionately from my ignorance (eg like most people I am relatively ignorant about stuff I only occasionally need to buy, particularly in a sudden crisis) by being non-transparent with its cost/pricing structure or pretending that I am one of the customers it is designed to serve when it isn’t.

Of course the customer role depends acutely on how vital the problem which a  purchase is seeking a solution to. But in turn no industry sector should lose touch with what its most vital purpose is. Why would customers want to spend their money? employees want to spend their lives? societies want to host an industry or organisation which is evolving no human and communally good purpose whatsoever?

Although the customer role may sound simple when described in these terms, over the last third of a century an awful lot of global media has been developed that is intent on dumbing down instead of smartening up customers. At the same time as the cluetrain web shows the possibility of internet media is to be the smartest and most collaborative humans have ever worked with. But this is where the customer role increasingly needs to be “interactively” smart in choosing the media that it values an organisation using. Over the last quarter of a century we have all joined in that generation with an unique responsibility to the sustainability of our species. The one that ultimately decides how satellite communications removes the cost of geographical distance between peoples and make us ever more interconnected. This most extraordinary change in the history of our species will determine one of 2 opposite outcomes

 will 7 billion people communicate round – the scenario in which hi-trust multiplies and we search out solutions to all peoples life-critical needs before celebrating more trivial things like who is best at hitting a ball into a hole?

or will an orwellian big brother world spin in which ever fewer big powers control the rest of humanity by trapping people in misinformation and literally using adverts and other media to addict.    

Of course this means that the customer-trust seat and the society-trust seat need to value each other’s win-wins more and more. This is the most important responsibility of journalists for humanity and other “economic” professionals advising leadership on how to do no harm as well as pursue the greater good that is assumed whenever debates on free markets are truly staged.  We are happy to try and help you search out such people if you ever start playing a game whose free market is one where the customer seat becomes life-critical.

10:53 am edt 

Saturday, March 14, 2009

Hi Nicolas

Many thanks for your kind mails.

I think the answer to your question is – innovation comes in the business model game (indicated by attachments) and thus the transparency that governance in sustainability’s Yes We Can networking world will need to compound

 It is probably the case that our journey’s deadline (June 23 in Dhaka) to translate why Muhammad Yunus’ social business model – the simplest mathematical one that can sustain Future Capitalism -isnt compatible with timing of this year’s MIT’s competition unless there are MIT students or faculty most concerned with embedding enterprenurial truth at the core of how we choose local to global networking designs

Anyhow would love to discuss this any time if people find relevance in our framing since it is our networking goal to open source transparency mapping’s goodwill multipliers and give under 25s first opportunties to play out the greatest innovations for humanity Future Capitalism’s exploration can bring. I travel up to Boston every other month to chat about how people see the new (SMBA) genre of collaborative innovation networking whose publishing epicentre is in Dhaka- thanks to Bangladesh’s third of a century and national heritage of action learning this.  

I dont know how many people are involved in this years sub-track of the yunus challenge – it might be that some of them would find that our business game helps them make the case in finding venture angels who actually get sustainability’s other way round systems.

chris macrae

washington dc 301 881 1655

— On Fri, 13/3/09, Nicolas
Date: Friday, 13 March, 2009, 6:37 PM

Hi Chris,

Thanks for your e-mail.  It sounds like you’re on an exciting path with a potentially great outcome!  Concerning your group’s participation in IDEAS, there are a few pieces of the program that would need to be addressed:

The IDEAS judges evaluate a number of factors in considering entries, but the three true pillars of evaluation are:  innovation, feasibility, and impact.  Based on what little I know about your project, it sounds like you could describe strong cases for feasibility and impact.  What’s not immediately apparent is exactly where the innovation lies in your project.  A new publication or publishing house doesn’t immediately strike me as innovative… but maybe your description of “open source” publications DOES make this innovative – I truly don’t know.  You could do some investigating of existing publishing systems, and contrast yours with them.  If what you’re proposing has never been conceived of (or documented, anyway), then you could make a strong case for innovation.

One rule for projects is that at least 1/3 of the project team has to be composed of MIT students, and it’s required that those students are contributing not just person power, but that they’re part of concept development.

That outlines what my initial thoughts are, hopefully this e-mail is clear.  Please e-mail or call me back if you have questions.  Whether or not you pursue an IDEAS entry, best of luck with the project!


MIT IDEAS Competition

10:48 am edt 

Wednesday, March 4, 2009

After a year of dialogues, the charter below offers a one-pager of the understanding FC friends have reached. I will start taking it round a few publishers from tomorrow on to see if one can be found who wants to make such a year book primarily an open source social business

We most welcome more collaboration cafes with this progression and its urgent interaction with yes we can solutions to the global banking crisis. Usually I can manage DC or NY any tme- my next daytrip beyond is Boston March 9.


Chartering Sustainability’s Forbidden Economics

Every sustainability crisis begins in the community. Systems powering over the community compound extraction of its natural resources or human productivities. This degradation’s dynamics compound exponentially over time. This means that the harm done looks insignificant quarterly until a tipping point is breached at which time the sustainability of the community crashes. Fortunately for humanity, one large nation has been designed round micro-up community sustainability since its birth and has now mapped a third of a century of sustainability economics. One of its earliest knowledge transferring alumni was Barack Obama’s mother.

1 Begin by embedding doctor, teacher and banker in the community. Their humanity and hi-trust services compound sustainability as income-generating mothers define what the community’s end poverty’s goals are to be familiarized around.

2 Clean water, food , energy can be made abundant but only if nature’s designs are permitted to flow –ie map how one systems (waste/output) is designed as another’s input, and don’t get into a fatal attraction with carbon

3 Empower all knowledge connecting media in lowest cost always access mode. This is necessary for fair trade to blossom and children to have opportunities to become smarter than previous generations and grow up as vocationally ready in most value multiplying ways. National governments have missed this democratic opportunity wheresoever they licence new media like a stealth tax. This inconvenient truth begins by licensing to highest bidder who then uses media to make quick gains extracting from separated individuals instead of smartening up communal flows. Critical systems understanding: just as sustainability destruction is patterned round exponentials down, sustainability empowerment multiplies around exponentials up.



Mathematically the Future Capitalism logic of Muhammad Yunus – social business – and Bill Gates remained digitally divided in 08; here’s hoping Yes We Can Unite in 09

mapping why bankers who fail to understand the free market of social business have no sustainable future

romer, krugman, bernanke

ashden2 yes we can replicate solar all over developing world but only if we connect microcredit too …

 grameencredit why not mobilise schumachers 2 million village networked economy and our generation’s space race towards poverty museums www


4 Networking around Bangladesh’s microcredit and other sustainability investment social business models, today’s community sustaining economies are designing mobile banking partnerships at 10 times lower cost .  One bank for the poor’s exponential investment progress since 1996   demonstrates yes we can sustainability by installing more solar units across its developing nation than the whole of the USA. Thriving carbon negative economics is possible if you begin and end every audit cycle in valuing community rising. Freedom and happiness become part of the living constitution of networking economies as healthcare and other life enhancing learnings are planted in young people action learning at every grade, and all the while their education defines the priority quest of the entrepreneur as one whose goodwill makes more jobs than she or he takes.

5 Networks have multiplicative impacts across systems that were previously geographically or otherwise separated. The service and knowledge sector consequences of this new economic dynamic are that reliable basic services can be communally designed over half a generation to be 10 times lower cost than appears possible in economies where sufficient media and hi-trust productivity are not owned by the community. This is why Muhammad Yunus has become the most trusted entrepreneur all around youth’s social networking worlds by joyously demonstrating how 10 times lower cost social business models impact future capitalism – as well as invite everyone to join up now to creating a world without poverty.  Instead of mapping win-win-win, fallible globalization’s pre-networking professionals have been ruling their own monopolies by taking their cut through proliferating boxed in business case models. 

Perversely the mathematical errors being propagated – Unseen Wealth of Industrial Age’s mindsets – have caused global professional monopolies to deny richer nations from participating in co-creative capacities.  We are in effect censoring youth from enjoyment  of connecting the bigger picture of future possibilities generated by transparently enabling life-critical and humanly most innovative information to flow

6 There is good news to cheer and lead. Sustainability’s most vital franchises are replicable and primarily open source.  If the world’s biggest national economies are prepared to embrace micro-up openly -Yes We Can unite the planet in a whole new economics: an age of prosperity sustaining 7 billion people’s productivities around hi-trust organizations and jobs that make a difference.


7 Networking technology compounds the fastest sustainability opportunities and threats ever. So one generation  -ours – bears responsibility for millennium prospects of all future generations Whilst microeconomists forecast the above scenarios in 1984 and their crashing consequences through the first decade of century 21, Bangladesh has experimented with open solutions to sustainability since its birth as a nation a third of a century ago. Most of this story has so far been forbidden with global media giving macroeconomics conventional wisdom all but 100% share of voice in NW hemispheres. Yes We Can movements offer what is in all probability the last call and last crossroads to change economics and professional rule from top-down to micro up. Historically the same economic lessons have been advanced, but then practically lost from worldwide consciousness, every time entrepreneurs overturned empires. Such joyous moments included Gandhi’s end of Empire in India, American’s Boston tea party, arguably Paris’ bastille, and as a Scot I openly declare the hi-trust (free market) frameworks that Adam Smith developed so that any country (even Scotland) never again need be the subject of a hostile takeover due to an international banking scam – which Scotland fell victim to around 1700! making my compatriots more worldwide than geographically tied by 1850!


dedication : to scot james wilson who died before his time of a disease that BRAC now remedies for a dime – trying to end raj economics 10 months into dialogues in calcutta around 1863 -some may know JW as the guy who helped repeal the corn laws, and created a media – The Economost- whose first job in 1843 was to boot out 90% of vested interests calling themselves members of parliament. 

9:43 am est 

Tuesday, March 3, 2009

Paul a billion thanks

yes- Ashden’s evening for sustainability was also in my top 3 most wondrous meetings of my life – the other two being the first time I met Dr Yunus in Dhaka new year of 08, and my 12 year old daughter’s birth. With good fortune we can add june 23 in dhaka to top 4.

Also, I hope it is appropriate to extend our celebration cc of such good news assemblies

Lamiya Morshed is CEO of Yunus secretariat.

Kazi Islam leads Grameen practices that change internet for the poor eg is quite timely! and is the entrepreneurial division for extreme partnering experiements in ending digital divides

I am not sure if the Dipal Barua (head of Grameen Shakti and number 2 in Grameen Bank) email is a live one

Clive is Dr Yunus publisher in New York -perhaps some of us could learn with Yes We Can youth with a NY coffee together on week of April 6

Alan Mitchell and I have spent 10 years writing up a game its perverse rules disqualify you from a front seat if you are expert at top-down and insist that micro-up and collaboration media players be given full share of voice in any truly free market. 

Vivian is producer of the Yunus Movie– it may be the social action version of the slumdog millionnaire genre and emerging out of Paris the west’s leading future capitalism epicentre, yes we can’t wait to celebrate it

Marriah Star in aiming to mobilise 1000 person yes we can street parties in Boston this year and 10000 person ones next year. Ten years ago – the only occasion I gave a lecture at Harvard on marketing, the place was so very different from the united spirit of MIT and boston colleges today. Perhaps Boston is set for another great tea party for freedom of productivities and happiness of communal sustaining demands

Peter Ryan is london’s practical action learning epicentre for microcredit with specific social business portfolios in Malawi and Boston, and one of his next micro-franchises in nmalawi aims to be on clean energy. Modjtaba “hattoribleu” Sadria is at Aga Khan Uni in London which he relocated to after a cross-cultural quarter of a century in China and Japan with the intent to help bridge East-West divides.

In USA, April Allderdice is and Sam Daley-Harris and Kate Mcelligott are and Vidar is .

In UK Tony leads -their next green breakfast is a dialogue with Bill Becker, Executive Director of the Presidential Climate Action Project,Wednesday 25th March, 2009,Breakfast from 8am for an 8.30 start and a 10.00am finish, Tomorrow’s Company, NIOC house, 4 Victoria Street (same street as Ashden)


Mathematically the Future Capitalism logic of Muhammad Yunus – social business – and Bill Gates remained digitally divided in 08; here’s hoping Yes We Can Unite in 09

Mapping why bankers who fail to understand the free market of social business have no sustainable future

romer, krugman, bernanke

ashden2  Yes we can replicate solar all over developing world but only if we connect microcredit too …

 grameencredit why not mobilise schumachers 2 million village netwoerked economy and our generation’s space race towards poverty museums www

My family’s inheritance of entrepreneurial and exponentially sustainable collaboration knowhow is but a very small piece in big jigsaws way beyond my capability. However, It does make me passionately concerned with such media questions as:

A) can we publish a Future Capitalism yearbook from 2010 that make youth’s Yes We Can lives and networks more fun and sustainably productive

B)  what if the BBC’s world service was governed as a social business?

C) what if Sainsbury’s and other leading sustainability families in UK could facilitate a Future Capitalism joint venture between The Economist of St James and The Economist of Dhaka?

I dont expect anyone here necessarily feels these are their most urgent gravities of 09 but if you do have your own entrepreneurial revloution questions to share please do, or by chance if you know someone who I need to talk about media sustainability ABC with, please beam me/us up

chris macrae

washington dc 301 881 1655  mapping 10000 youth good news networking spaces goal to make links with 1000 replicating social business by June 09

9:04 am est 

Turn of Decade Debating Issue 1

Please tell us anywhere you know of where communities are debating this observation of Dr Muhammad Yunus which unites microeconomists in questioning where Top Down Professions deviated from compounding goodwill. Thus their monoplies shredded hi-trust’s hippocratic oaths (often without the mathematical competence to see where the likes of Wall Street to 2008 was leading)- chris macrae washington dc 301 881 1655 map At


What is Good (win-win-win) Global?  


Muhammad Yunus:

In a world where the ideology of free enterprise has no real challenger, why have free markets failed so many people? As some nations march towards ever greater prosperity, why has so much of the world been left behind?

The reason is simple. Unfettered markets in their current form are not meant to solve social problems, and instead may actually exacerbate poverty, disease, corruption, crime and inequality

I support the idea of globalization –that free markets should expand beyond national borders, allowing trade among nations and a continuing flow of capital, and with governments wooing international companies by offering them business facilities, operating conveniences and tax and regulatory advantages. Globalization, as a general business principle, can bring more benefits to the poor than any other alternative. But without proper oversight and guidelines, globalization has the potential to be highly destructive. Global trade is like a hundred-lane highway criss-crossing the world. If it is a free-for-all high way, with no stoplights, speed limits, size restrictions or even lane-markers its surface will be taken over by the giant trucks from the world’s most powerful economies. Small vehicles will be forced off the highway. For win-win globalization, we need fair traffic laws, traffic signals and traffic police. The rule of the “strongest takes all” must be replaced by rules that ensure the poorest have a place on the highway. Otherwise the global market falls under the control of financial imperialism


Dear Alexis

do you have a slot in the next 2 weeks when we can rehearse what’s possible


basically my family accidentally happens to know the history of how economic theory has always discriminated against women and youth and families so firstly any stories you can collect on that will be great to bank up for future capitalism –

the original 1843 scottish founder of The Economist wanted the paper to be closed once 2 goals had been achieved

-repealing the corn laws, a landowners monopoly of pricing which started hundreds of thousands and led directly to 150 years of wars been England and Ireland including the horrid innovation of electronic terrorism

-repeal of capital punishment which in Victorian times was a cop out – give poor children no education and then hang them if the steal

-further,  my maternal grand-dad was mentored by Gandhi for 25 years on why to revolt against the English empire’s capitalism


secondly we have a long history of writers, mathematicians and fools in the Shakespearean sense (my granddad was at Heidelberg studying German and religions when world 1 broke out; as one of the few brits speaking German he was deployed as a small scale spy) he enjoyed the work so much that he gave up preparing for the clergy and became a British consular instead- which is how my father found himself eg in Moscow in 1930 and came to distrust stalin’s mega-organisation or 9 years later he was in Galatz Romania which was the main ports jews escaped out of hitlers europe from or 4 years later while still a teenager he was learning economics from an Indian correspondence course whilst waiting to fly raf airplanes out of Bangladesh – it was only natural that his near 50 years of writing has always questioned how little big organizations truly do in innovations for humanity

 thirdly there is a 10-win grid at  that I am beginning to publish on how 10 different perspectives are needed to evaluate whether an organisation or a global market is spinning sustainably – its been fashionable since the darn spreadsheet for global professions to take almost a monopoly view on what short-term owners wants – that is why dr yunus model of social business opens up a debate of what everyone else values other than short-term owners – logically the maths of being governed by short-term owners can only be perfecting for compounding loss of sustainability of everything

alan has been writing up stories around this 10-win grid for about a decade now so there is almost every human approach to questioning management under the sun to catalogue 

fourth, if we fail to succeed in getting one of the motions we debate with dr yunus of june 23 in dhaka to open up future capitalism as the biggest news humanity needs to read all about on the planet, plan b is to go and disrupt the shareholders of The Economist’s meeting- as well as the founders wishes I have been doing an annual survey since 1995 of economist shareholders on what are the risks of economists no longer modeling exponential futures- the Cadbury letter attached was one early reply in 2005; since Cadbury’s and Sainsbury’s are the largest British owners of The economist it is convenient that a daughter of the Sainsbury dynasty founded the ashden network which heroises grameen’s contributions to green energy

there won’t be any sustainable future unless we change the maths of governance- this isn’t just yunus’ plea- its specifically what obama refers to when he states top-down global doesn’t work, how can we design community-up banking and other systems for healthcare, education, everything that is vital to free market

if we don’t bend the curve this summer a return to the ld globalization professions will incur at least a decade of slump if not a collapsing planet – that’s quite a big story to be early into writing up

hope you do


Extract of Cadbury letter

My vision for economics is one of real progress in getting across the message about climate change. Reducing emissions is a political problem not a technical one. To reach stability requires total international agreement and the difficulty of achieving it cannot deter us from working towards it and succeeding however long it takes. The world owes it to future generations.

It will require an extraordinary communications effort

Yunus 3 by 3 Noughts & Crosses – Typical 3 Minute Game


Everyone’s a

World Citizen

T1 CultureMediating- yes nobel and youth can create world stages that champion more than who hit a golf ball best

U1 SocialNetworkings 5 collaborative innovations of the space race to poverty museums

V1 WorldClass is grounded in how deeply local capitalism most powerful leaders integrate

T2 teaching becomes Co-Mentoring in a highly liked-in world of info-webs

U2 Entreprenuerial Revolution

V2 CommunityMarketer-channels owned for goodwill mutiplying around those in most vital need

T3 HealthFlowing

U3 Banker for people –develop everyone’s entrepreneur inside and every community’s prioritisation of sustainability goals

V3 CleanEnergizing

1:31 am est 

Thursday, February 19, 2009

Extract from’s  diary of the hunt for 10 segmented banking models that everyne on main street should know exist

MicroBanking takes over the developed world

Hungary- FEB09    group of leading Hungarian bankers and the Ministry of Social Affairs and Labour have begun a study to determine whether the Grameen example could work in Hungary as well. If the results are positive, the bank could start later this year.Experts believe hundreds of thousands of people subsist in endemic poverty in Hungary with little hope of a way out.Grameen-type projects have sprung up around the developing world, but nearly none exist in industrialised nations.

Moscow- 10 peoples from Russia reached dhaka yesterday on 4 days visit headed by the Economic Deputy Minister of Russian Federation including the mayor of Moscow. Last year Yunus was visiting moscow invited by national association of microfinance and met the vice prime minister who expressed to establish the grameen type micro credit in Russia. So the team is visiting Grameen to learn the grameen type banking. the team also includes high official of economic development ministry and national microfinance assocition, association of regional banks, national association of microfinance market stock holders.

Jan09 California California State University announces that they are going to establish the same model of Grameen Bank in California and other states of USA. A team headed by University Vice President Julia Wilson has recently visited Bangladesh where they made the announcement.

Jan09 Paris – the city of Paris, after a yearlong debate and discussion, has adopted a version of the “microcredit” method, invented by Dr Muhammad Yunus originally to fight poverty in a developing country. From this month the city of Paris (one of the richest in the world) is covering all its quarters to provide microcredits to the needy through one of the oldest banks of the city, Credit Municipal.

2:27 am est 

Tuesday, November 25, 2008

Did you originally study your discipline to do more human good than has been organisationally or globally valued in recent times?


Looking for partners to revalue organizational disciplines and practices

The current crisis in Wall Street is not just a financial one. It means that every organizational discipline that tuned its practices to maximize Wall Street numbers deviated from some of the more purposeful, sustainability or quality impacts it could have had either in its own right or in interfacing with other disciplines

This is part of the crisis of false measurements of goodwill that we have been surveying since the publication of the report Unseen Wealth in 2000. Whilst those ruling the numbers in ways that devalued a discipline’s compound trust flows were in power , not much could be done by those who felt they had originally studied their discipline to achieve more sustainable and human purposes than corporations wanted implemented

We all now have an opportunity to review this. Indeed it is geographically arguable that the only industry sectors that will wholly survive the current crisis will leverage these opportunities. Please contact us if you have an idea on how your discipline could be used  to increase goodwill, human purpose, innovation and all the sustainability investment qualities. We look forward to seeing if your discipline can contribute to a whole new future of competitive and collaborative corporations and industries societies are proud to invest in.

One space for rehearsing this

Further references:
34 years of surveys of human entrepreneurial quality of organsiational systems and truly free markets

chris macrae washington DC bureau 301 881 1655

7:38 am est 
2010.12.01 | 2010.01.01 | 2009.03.01 | 2009.02.01 | 2008.11.01

Link to web log's RSS file


During the 1980s I was part of the first team to use database software (invented at Massachusetts Institute of Technology) to record what societies worldwide wanted from brands and markets as these went global as well as local. It was clear that the role of branding as a communicatiosn system was in revolution – from just positoning product images in local markets to representting everything that the world’s leading organisations promised to live and learn around. When a system is in revolution, it is not a good idea to rush in and prescribe professional rules for valuing it. Still some professions (as I found out to my horror worlking at Coopers & Lybrand 1989-1994) did race in- separately aiming to make sure you spent a lot of money on their advice and even its monopoly of metrics! The Trillion Dollar audit emerged as the simplest maths antidote to this confusin when ten years later I was asked to construct a model of the future brand value of the Andersen Big 5 accounting firm. Having read one hour interviews of the 100 biggest decsion makers of the firm – my prediction was that there were so many trust conflicts in this human relationship system that the future value t society would accelerate down to zero unless leadership interventions were fast and true. Unfortunatley, it suited the powers that be at the communications agency who asked for my inputs to sell in a 20+ million dolar relogo program rarher than challenge Andersen leaders to unite round ending conflicts between its different visions and somewhat arrogant knowledge management promises to dotcoms and enrons and other worldcoms. So as the 20th Century ended, the quest for hi-trust entrepreeurial mapmaking, and interdisciplinary research into Unseen Wealth of the 21st century, began in earnest.

In the early 190s, the Uk Sainsbury’s supermarket chain asked for advice on how to leverage being the biggest brand in the land – we suggested that that it should not become the most arrogant with its core manufacturing brand partners – our advice was outvoted. Its value demand conflicts became one of the first caes of value true exponential mapping- in this case sainsbury’s didnt zeroise its brand but it irreversibly lost market leadership. As always financial results lag how fast goodwill is destructing – in other words saisnbury’s peak quarterly performance corresponded to a time when true goodwill metrics/multipliers were already slumping


Postcard from Harvard 1999
I am just a postrgrad in maths statistics. But I was shocked the one time I made a presentation in Harvard. Valuetrue mapping requires that leaders never ever try to measure a company’s performance by a single number. I was told however much logic your presentation may or may not have there are no funds for this type of research. When MBA curricula become this mathematically illiterate compound futures do not bode well.


At the end of 2003 we were preparing for a conference on intellectual capital near Toronto – the home town of guru Don Tapscot -and he seemed interested in making a concerted go at webbing 2004 Year of Transparency. Our efforts didn’t move the richter scale of the MBA world. Perhaps our story of the risk of zeroisation at the 10 Billion Dollar level was all too modest. In Brussels, the head of research into intangibles told us for politicians to be interested in goodwill auditing you would need 3 European Enrons to fail in one year. In 2008, we now that the audit could better have been named Trillion Dollar Auditing.


Example of 2008/2009 good news projects

Y10000 dvd – current status concept email or phone our washington dc bureau 301 881 1655 with ideas to improve on this

Requesting 10000 youth to stage the nest news dialogues and actions on eg job creation worldwide  2008/2009

Stimulus about 20 youtube converation starters – chief guest editor Muhammad Yunus



version of video choices at 25 august 2008 – please contact us urgently to recomend improvements for 10000 freshers to debate in 20 cities


Using Yunus Dvd 10000 (Y10000)


We are inviting 10000 youth to debate good news and possible actions connecting Microentrepreneur views of the world’s future. This system was the basis of a survey “Entrepreneurial Revolution” by my father in The Economist in 1976. The source of Microentrepreneur innovation is a small group of people commit their working lives to a solving a human problem.

Today, a worldwide benchmark is the social business and microeconomics maps for ending poverty founded by 4 people around Dr Yunus in 1976. This network’s openness around its first core service microcredit has rejoiced in exponential growth. Bill Clinton reports that 100000 Bangladeshi’s now use similar social business maps in franchising banking and other solutions that are helping 20 million women end poverty for their families and in their communities –especially the children who are their next generation. Since 1997 networking around microcredit and other hi-trust maps has accelerated worldwide with the goal of reaching 100 million of the poorest achieved in 2007. Along with videos from Dr Yunus and his social business mapmakers at Grameen Bank, we have searched out examples of entrepreneurial dialogues that appear to be sustaining better worlds. This is just a start of a search we ask 10000 youth  and their Generation’s connections to help the world explore out of every country, city and culture now.

Please note Yunus editorial team or you can change any of these titles – just a first attempt to see a flow jigsaw emerging as well as 20 ingredients. We can use this as a way of starting to assemble 1 or 2 action links per video- hope you will help!


Examples of Global Industry Good News Debates

Video 1 banking Yunus and a 9 year old

Video 2 banking Latifee and 150 Grameen Trust replications in over 30 countries

Video 3 solar energy Dipal Barua, co-founder Grameen bank

Video 4 job creation and ending digital divides with internet for poor,  Kazi Islam , CEO Grameen Solution

Some personal conversations and wishes from Dr Yunus

Video 5  what social business healthcare cases can we action first

Video 6 Wish for youth to cross-culturally collaborate in saving world

Video 7 Goodwill Wish for seeing open solutions tested in one place, multiplied everywhere needed

Video 8 Wish for billionaires changing the world to test out social business -follow up Paris SMBA; Future Capitalism 1000Bookclub; Intercity SocialBusinessClub

Grameen Inside –how and why to bank on job creation & poorest women’s income generating creativity over a third of a century

Video 9 How women’s self-confidence changes the world by Mrs Begum co-founder of Grameen

Video 10 Welcoming worldwide interns by Mrs E-Janine, Head of Interns Programs

Video 11 Future Capitalism Invitation to CEOs to test out how entrepreneurial the match between a global corporation and a grassroots microenterpreneur network can be by Mrs Morshed, CEO of Yunus  -secretariat -join in open mapmaking of yunuspartners

Video 12 Practical tips on social business modelling by Mr Sultan, CEO of Grameen Heathcare Social Businesses

Video 13 – Team orientation steps in social business creativity – Samir Chowdhury

Searching out Sustainability Good News around the world

Video 14 The Green Children Pop Foundation – the loan that started Grameen Eye Hospital

Video 15 The Green Children – Scholarship Loans our network of friends can make to keep children at school

Video 16 – Did youth entrepreneurship get lost in the world’s schooling systems – Sir Ken Robinson, Royal Society of Arts

Video 17 – How the CIDA Free University and Branson school of entrepreneurship works -inviting your collaborations-Taddy Blecher, Johannesburg

Video 18 – Creating open spaces for children- a small example from Haiti

Video 19 – The challenge of making industrial carpets manufacturing sustainable – Ray Anderson

Video 20 – Inviting Business & Leaders to join in Force For Good – Tony Manwaring

Some early citizen videos

21 Video response from Brixton Hive on Solar Energy  -more action links Ymentors

22 New York branch of collaboration cafe Dhaka Paris London NY


Productive & deamnding human relationhip systems are designed around 10 main coordinates – the 5 Entrepreprenurial expoentials of Productivity and the 5 value multiplying demands

Goodwill index multipliers E1*E2*E3*E4*E5*V1*V2*V3*V4*V5


Individual Productivity


Employee demands


Co-worker productivity – eg teams


Customer demands


Organizational system/-purpose productivity


Owner demands – clarify dominant owner segment


Partnering productivity with other business systems


Business partner demands


Partnering productivity sustaining local societies resources


Local society demands


Entrepreneurial Multipliers of Social Business Modelling

 Yunus/Grameen References    Further References

Microentrepreneur inside every being; identifying own greatest comeptence to income generate by serving others in community; action learning



Peer to peer – 5 person circles; 60 person vilage centers; now mobile connections across 150000 centers , 7 million small business members who co-shared half a Nobel prize for productvity sustaining community


Intrapreneur; ways service & knowledge economies invest in people instead of counting them as costs (India and bangladesh are leading this pposite way round systemisation)

Empowerment system designed round 16 decisions evlutionary selected by microcredit borrowers; each of over 2100 branch franchises seeks to attain 5* rating connecting sustable cashflow and sustainable community goals


More on sustainability entrepreneurial system’s mother way round metrics – In social business mdoels those most desperately in need of a particular service purpose are either the long term owners or leaders steward this; tyhere are no short-term rewards or pressures to take investment out of investing in the most purposeful organsiational systems that compound investment can sustain expoentially up

FutuereCapitalsim – taking socila business models of banking to partnerships with global corporations in all vital human sectors- MICROhealth, MICROagriculture, MICRO education, MICROgov, MICROmedia


see new funds being devlooed around social business stockmarkets; understand the difference between Industryt Sector responsibility – colaborate to end compounding sector’s biggest risk to human sustainabiity and lower level models such as CSR where collaborating to end risk is not often deemed possible unless media is already very open and investigative – in which case dynamics of reputation analysis flip

Partnering productivity sustaining local societies resources- micro models are openly replicable community rising franchises -yunus leadership team makes these exponentially accountable to ending poverty and reaching the poorest. Ending poverty is defined in terms of creating sustainable jobs- an idea youth social action networks can apply to any society.


eg ecology and youth networks wish to see full costing of eg carbon destriction applied across every player in the global market -then human sustainability the ultimate value of every society I have ever surveyed is prioritied into the system governance; this media-truth seraching correction would actually return economics to the communal transparency adam smith intended when advocating free markets

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map which global market sectors are governed to sustain humans

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