Legendary adman Tim Delaney uses Covid-19 as inspiration in TikTok challenge

scroll for the Story

~ MORE ~

Hashtags & Videos, Trending in Worldwide (The Visualized Social Media Analytics ゲーム部 Loren Legarda モールス信号 #LUCKY9NCTZEN #NRLTitansWarriors #AldatmakŞerefsizliktir #AyasofyaCamii #semihayıldırım
র‍্যাবের রিমান্ডে এপিবিএন'র ৩ সদস্য | Sinha Case Update অবসরপ্রাপ্ত মেজর সিনহা রাশেদ হত্যা মামলায় এপিবিএনের তিন সদস্যকে রিমান্ডে নিয়েছে
Apple's stock split matters for family wealth planning: Citi's Jim Suva Jim Suva of Citi and Will Power of Baird
How to Invest in Stocks: A 6-Step Guide for Beginners Investing in stocks is an excellent way to grow wealth.
Coronavirus: Inside Germany's largest airport during the pandemic The BBC takes a look at how Frankfurt is managing to record
Supreme Court Expected To Rule On Two Cases Involving Trump On Last Day Of Term | MSNBC The Supreme Court
ফেসবুক বলুন কিংবা ইনস্টাগ্রাম সব ধরনের সোশ্যাল হ্যান্ডেলেই বেশ একটিভ মার্কিন সংগীতশিল্পী সেলেনা গোমেজ। শুধু তাই নয় সেলেনার ইনস্টাগ্রামে যেমন
ছন্দপতনের ঈদ ও নয়া স্বাভাবিকতা ঈদ শেষ। এ বছরের মতো। এবারের ঈদ বস্তুত ছিল রোদনভরা। শেষ ইফতারের পর ছিল না
Senate Republicans reveal police reform bill that breaks with Democrats on key issues The bill comes a day after President
BREAKING: Amber Heard: 'Incredibly painful' to relive breakup with Jonny Depp Amber Heard said reliving "the most traumatic and intimate

explore a.

all Story at a.

✐ Publish
👁️‍🗨️ Perceive
🙂 Play
TrendingStory
SocialStory
RandomStory

Your concerned Story here:

Legendary adman Tim Delaney uses Covid-19 as inspiration in TikTok challenge

Creativity has proved more important than ever during lockdown. A challenge set by The Drum and TikTok challenge urging creatives to take to TikTok is proving that the outbreak might be upending traditions.

The ‘#dontmakeads‘ initiative encourages creatives to reimagine iconic ads on TikTok, using its in-app tools, including audio, transitions, text and effects.

Leagas Delaney founder and chairman Tim Delaney and his creative team Lucy Collier and Sarah Glover have joined fellow creatives in the initiative.

Inspired by lockdown living

Their offering reworks the iconic 1997 BBC spot, Perfect Day – originally conceived by his eponymous agency – which brought together 31 of the world’s top performers for a star-studded rendition of Lou Reed’s track of the same name to promote the BBC’s work showcasing diverse talent.

The original advert featured legendary musicians and singers such as Lou Reed, David Bowie, Gabrielle, Elton John, Bono and Suzanne Vega, to name a few, and became such a hit that eventually the track was publicly released and entered into the charts, which it topped for several weeks.

While Delaney’s reinterpretation didn’t have access to these megastars, the Leagas Delaney staff members and their families did a great job of impersonating them and they creatively decided to alter the lyrics to better reflect our current Covid-19 realty.

@thedrum_

Do you remember the astonishing all-star BBC ‘perfect day’ ad? @dontmakeads ##dontmakeads##maketiktoks

original sound The Drum

Using the voiceover tool, Delaney‘s TikTok version rejigs the original words, changing them to ‘Imperfect Day‘ and using familial cameos to reveal what life indoors has been like.

It’s a comic and rather accurate retelling of how a lot of people have been living during lockdown – stuck at home with their relatives, bingeing on Netflix and drinking too much.

Below, he discusses his reimagining of the spot and dares other TikTok users to send in their versions if they think they can better his attempt.

@thedrum_

See Leagas Delaney ECD and chairman Tim Delaney’s reimagining of hisclassic ad @dontmakeads ##dontmakeads ##maketiktoks

original sound – thedrum_

Creatives, get involved!

Four adland creatives have already participated in the challenge, with Quiet Storm’s founder Trevor Robinson kicking things off a month ago. He re-enacted his memorable Kids advert for Haribo, humorously overlapping an adults’ conversation with children’s voices.

VaynerMedia’s executive creative director Becky McOwen Banks then reworked Sony Bravia’s colourful ‘Ball‘ ad, much to her dog’s delight, before getting TikTok’s Skinner to have a bash at the challenge. He opted to recreate Guinness’ striking Surfer spot, helmed originally by Jonathan Glazer, embracing many of TikTok’s technical functions, before bravely jumping into a Guinness-filled bath.

Videos are released each week, inviting creatives a to respond to their nomination.

The reworkings have been posted to the @dontmakeads and The Drum’s TikTok accounts. All submissions will be judged in a live chat between The Drum and TikTok’s head of creative lab, Neil Boorman. The best creations will be reposted and made available under both the TiKTok channels.

“For brands, this opens an entirely new window of opportunity to create content that speaks to people, to invite the community to join in the conversation, and…to Make TikToks,” says Neil Boorman, head of Creative Lab, Europe at TikTok. “We’ve an impressive roster of creatives getting involved already, I can’t wait to see how the industry runs at this challenge.”

Another ‘#dontmakeads‘ video will drop this week, so keep your eyes peeled and get TikTok-ing. May the best creative win!

You can see more of the initiative here.


as per our monitoring this Story originally appeared

* : ) here → *


Legendary adman Tim Delaney uses Covid-19 as inspiration in TikTok challenge

Have A Say ?

Pay A Visit : SCUC-CCP :: Selective Cause Until it is Concluded : Coronavirus Covid-19 Pandemic

4

We've thought not to show typical, irritating Google adsense to give you an ad-free, calm internet experience always. But it depends on your continuous support for our this distinguished initiative, whenever we see our Donation Model reaches equivalent to Google Adsense earnings, we'll stop showing google ads. Make a donation of just $1 (we wont want more indeed).

Leave a Comment

Your email address will not be published.